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Latest in: Online Media
Online Media / OLA · Something I Found

Poor Media Placement – Context Matters

Sometimes I ponder why clients allow media agencies to serve their impressions in such a random method. Check out the irony in this placement.   When I clicked through I was taken to a site …
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By Joanna Peña-Bickley
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Get In The Game - Gaming

ON: Ads…Ads… Ads…They Are Everywhere

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By Joanna Peña-Bickley
 · 
January 19, 2007
Online Media / OLA

ON: Social Influencers & Ads

Social influencers consider online advertising one of the most important factors in their purchase decisions, second only to websites for a source of learning about products. A new study from DoubleClick shows that online …
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By Joanna Peña-Bickley
 · 
January 9, 2007
Interactive Marketing

ON: Major Marketers’ Sites Attract Millions, Influencers

Some of those boring corporate websites are pulling in more eyeballs - and more influencers - than the flashy primetime TV shows, print magazines and general interest sites on which those very marketers advertise, …
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By Joanna Peña-Bickley
 · 
January 5, 2007
Interactive Marketing · Uncategorized

ON: Major Marketers’ Sites Attract Millions, Influencers

Some of those boring corporate websites are pulling in more eyeballs - and more influencers - than the flashy primetime TV shows, print magazines and general interest sites on which those very marketers advertise, …
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By Joanna Peña-Bickley
 · 
January 5, 2007
Creativity

ON: Hot Sites

Touch them feel them...love them Casio G’zOne Contract Magazine XM Radio Gift Profile - Philips Norelco (Same guys that did ShaveEverywhere) BBDO Proximity UK’s Holiday Site On Toyota’s Mind Motorola - Motofone WDDG (World …
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By Joanna Peña-Bickley
 · 
December 21, 2006
Conversations

ON: Coke & YouTube

Trying to avoid anything too saccharine over the festive period, having already overdosed on chocolate and lychee martinis. However, we couldn’t resist Coca-Cola’s latest Christmassy effort. The giant red-and-white-inventor-of-father-Christmas-as-we-know-it-if-you-believe-the-urban-myth is sponsoring a page on …
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By Joanna Peña-Bickley
 · 
December 18, 2006
Creativity

ON:WStudio – Elan Skis

This week this WStudio - Elan Skis site caught my eye.  I think they did a great job of integrating video as an education and branding tool.  I also like the concept of navigation …
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By Joanna Peña-Bickley
 · 
December 8, 2006
New Media

ON: ChefsRightsNow.org launches

  Interesting campaign. If you are on the streets of NYC, look for the chefs. http://www.chefsrightsnow.org/
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By Joanna Peña-Bickley
 · 
December 4, 2006
Conversations

ON: Hitachi & User Generated Media

Hitachi takes the plunge into consumer genrated media to help connect with its US audience.Ads take pieces of CG Video and tease you to click to the broadband website.  Click here to view the …
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By Joanna Peña-Bickley
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November 26, 2006
Older Posts ›

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