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Latest in: Online Media
The Next Big Thing

ON: New Forms Of Brand Creation

Dissatisfied with the brand offerings from corporations, consumers are coming together to create their own brands and products. These consumers are looking for something different; it can be a radical new product, a personalized …
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By Joanna Peña-Bickley
 · 
November 20, 2006
Branded Content

ON: Brands That Produce Their Own Shows

Marketers have found a new way to try to keep viewers from tuning out: offer them TV shows, movies and online programming created by the marketers themselves, often with help from their advertising agencies. …
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By Joanna Peña-Bickley
 · 
November 15, 2006
Experience Planning

ON: 2007 Planning Season

The 2007 account planning season is moving ahead full steam.  Large sums of budget are moving towards online or digital media and advertising next year.  While the brainstorms are getting underway I thought I …
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By Joanna Peña-Bickley
 · 
November 15, 2006
Experience Planning

ON: A Passion Point Touched

As most of you know one of my passions is skiing.  With the exception of a bit of a heavy load on the front, this site was soooo worth the wait.  I am so …
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By Joanna Peña-Bickley
 · 
November 7, 2006
New Media

ON: Alltel’s Lawsuit Spoof Goes Viral

This campaign has all of the components of a modern day viral piece-- a MySpace presence, a third party propaganda site, an event site, and a corporate marketing site. Or does it? Campbell-Ewald and …
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By Joanna Peña-Bickley
 · 
November 2, 2006
Online Media / OLA

ON: Brand Safety & Media Buys

Have you ever created an Ad, placed your buys and then watched the numbers grow as your audience grew?  I have.  I have also witnessed brands place a buy with their agency who in …
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By Joanna Peña-Bickley
 · 
November 1, 2006
Digital Video

ON: A great player

Here is an example of a great player... Where are the ads?
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By Joanna Peña-Bickley
 · 
October 23, 2006
Uncategorized

Is Your Brand Safe?

Are you pro or against working with ad networks?Why? If you, either through an internal department or an agency, work with ad networks, are you happy with the placements your ads get through ad …
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By Joanna Peña-Bickley
 · 
October 18, 2006
Interactive Marketing

The Online Ad Game

There are so many aspects to the online advertising space that confuse marketers and agencies who act as the client advocate in the interactive space. After conducting a number of industry interviews with ad …
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By Joanna Peña-Bickley
 · 
October 18, 2006
Online Media / OLA

ON: Google to buy YouTube

The Buy out buzz has hit the streets.CNN is reporting online search giant Google Inc. is in talks to purchase the closely held Web sharing sensation YouTube for around $1.6 billion Get full story …
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By Joanna Peña-Bickley
 · 
October 6, 2006
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