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This campaign has all of the components of a modern day viral piece-- a
MySpace presence, a third party propaganda site, an event site, and a
corporate marketing site. Or does it?

Campbell-Ewald and GMD Studios brought attention to mobile provider Alltel through buzz about a (fake) lawsuit.

The corporate site does a great job of simply illustrating the power
of Alltel's new offering, "My Circle," which enables its subscribers to
place free calls to any 10 numbers they choose, regardless of the
network they are on. That sounds like a pretty sweet deal!  I know that viral is supposed to be a campy, but the least they could have done was pump up this my space page.

ON: Alltel’s Lawsuit Spoof Goes Viral via @jpenabickley