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Latest in: marketing
Data Design · Experience Design · Internet of Things

Reinventing The Wheel

The Automotive & Aerospace industries are one of the most exciting spaces that you could be working in when it comes to Experience Design. The forces of change are strong and our incentives to …
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By Joanna Peña-Bickley
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January 18, 2016
Branding

ON: A Creative Guide To Brand Building

It's not easy.  If it was, everyone would do it!  This presentation was created to help marketers, art directors, writers and experience designers focus on the details when building or pitching brand work. Brand …
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By Joanna Peña-Bickley
 · 
June 5, 2009
Digital Video · Interactive Marketing · Marketing Speak

ON: Advertising’s Evolution

This is a great video created by ad agency Scholz & Friends.  The animation details the dramatic shift in the marketing reality over the last 100 years. What I love about this video is that …
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By Joanna Peña-Bickley
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January 17, 2009
Digital Video · Interactive Marketing · Marketing Speak

ON: Advertising’s Evolution

This is a great video created by ad agency Scholz & Friends.  The animation details the dramatic shift in the marketing reality over the last 100 years. What I love about this video is that …
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By Joanna Peña-Bickley
 · 
January 17, 2009
Industry Talk · Marketing Speak · The Soap Box

ON: Our Business Has Changed – Have You?

The tide has turned. Brands teams that have allowed their brands to be touched by consumers have won and have upped the marketing ante.  Consumer generated content, products ideas and conversations are not going …
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By Joanna Peña-Bickley
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May 4, 2008
Branding

ON: Ciroc’s Celeb Brand

Its about who you know! Ciroc knows Puff Daddy. They are so close that Sean ‘P. Diddy’ Combs announced his appointment as Diageo’s Ciroc Vodka Brand Manager and CMO in an Ad Age Q&A …
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By Joanna Peña-Bickley
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Conversations

ON: Contest Invites Women to Submit 30-second Spots for New Cream Oil Body Wash

Unilever's Dove is joining the growing ranks of brands enlisting consumers to do the work their ad agencies once did. It's asking "real women" to create TV ads to run during the Academy Awards …
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By Joanna Peña-Bickley
 · 
December 17, 2006
Branded Content · Uncategorized

ON:Meeting Oprah’s Product-Placement Gatekeeper

Harriet Seitler Is Where Creative Meets Business at Harpo Productions Why you need to know her: A brand doesn't get on "The Oprah Winfrey Show" unless it gets by Ms. Seitler first. Having started …
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By Joanna Peña-Bickley
 · 
December 7, 2006
Branded Content

ON:Meeting Oprah’s Product-Placement Gatekeeper

Harriet Seitler Is Where Creative Meets Business at Harpo Productions Why you need to know her: A brand doesn't get on "The Oprah Winfrey Show" unless it gets by Ms. Seitler first. Having started …
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By Joanna Peña-Bickley
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December 7, 2006
Creativity

ON: Clever Advertising

Denver-based Sukle Advertising + Design created a great advertising campaign for water conservation in Denver. They illustrate their tagline “Use Only What You Need.” very cleverly by using only a portion of the advertising …
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By Joanna Peña-Bickley
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November 30, 2006
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