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Denver-based Sukle Advertising + Design
created a great advertising campaign for water conservation in Denver.

They illustrate their tagline “Use Only What You Need.” very cleverly by
using only a portion of the advertising space. A great example is the
billboard which has been exposed except for the area that contains the
actual message.

See the shots of the creative below.
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They also did a number of 30 Sec. spots.

ON: Clever Advertising via @jpenabickley