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Latest in: marketing
The Next Big Thing

ON: New Forms Of Brand Creation

Dissatisfied with the brand offerings from corporations, consumers are coming together to create their own brands and products. These consumers are looking for something different; it can be a radical new product, a personalized …
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By Joanna Peña-Bickley
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November 20, 2006
Experience Planning

ON: 2007 Planning Season

The 2007 account planning season is moving ahead full steam.  Large sums of budget are moving towards online or digital media and advertising next year.  While the brainstorms are getting underway I thought I …
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By Joanna Peña-Bickley
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November 15, 2006
New Media

ON: Alltel’s Lawsuit Spoof Goes Viral

This campaign has all of the components of a modern day viral piece-- a MySpace presence, a third party propaganda site, an event site, and a corporate marketing site. Or does it? Campbell-Ewald and …
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By Joanna Peña-Bickley
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November 2, 2006
Product Experience

Experience Planner/Designer In The Seat of Product Developer

Building the tool that online ad agency needs most has taken on new meaning for me. For months I have been gathering research that will lead to the formation of a set of agency …
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By Joanna Peña-Bickley
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November 1, 2006
Conversations

ON: Consumer Generated Content

Even when you do not what the consumers interaction, you get it.  I was in the subway last night and was admiring the Bob Dylan special poster and noticed that two consumers had begun …
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By Joanna Peña-Bickley
 · 
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Uncategorized

Is Your Brand Safe?

Are you pro or against working with ad networks?Why? If you, either through an internal department or an agency, work with ad networks, are you happy with the placements your ads get through ad …
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By Joanna Peña-Bickley
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October 18, 2006
Interactive Marketing

The Online Ad Game

There are so many aspects to the online advertising space that confuse marketers and agencies who act as the client advocate in the interactive space. After conducting a number of industry interviews with ad …
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By Joanna Peña-Bickley
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Get In The Game - Gaming

ON: 56% of Active Gamers Are Online, 64% Are Women

Among the roughly 117 million "Active Gamers" in the U.S. in 2006, more than half (56 percent) play games online, and 64 percent of all online gamers are women, according to Nielsen Entertainment's third …
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By Joanna Peña-Bickley
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The Next Big Thing

ON: Google’s Mashup Dance

Google Gadgets now allows anyone to add them to any page, not just your Google personalized homepage. Here's a sample; try it out for yourself and get the code for your blog, MySpace page, …
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By Joanna Peña-Bickley
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October 5, 2006
Fab Experiences

ON:The Black Dahlia

Entertainment properties are quickly showing a move towards in video ads and a user interface that makes you, the consumer, a part of the movie magic.  I cannot comment on the movie.  but the …
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By Joanna Peña-Bickley
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October 3, 2006
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