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Conversations

ON: Consumer Generated Content

gravatar
By Joanna Peña-Bickley
 · 
October 24, 2006
 · 
1 min read

Even when you do not what the consumers interaction, you get it.  I was in the subway last night and was admiring the Bob Dylan special poster and noticed that two consumers had begun a handwritten chain of comments on Mr. Dylan’s music and his contribution to American culture.

Photo_101  Photo_102
It just goes to show you that consumers think that have the right to
create, comment and propagate their thinking on your campaign, brand or
promotion.

Graffiti or consumer generated comments?

Tagged: Consumer generated content · digital marketing · Interactive Media · marketing · media
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