Even when you do not what the consumers interaction, you get it.  I was in the subway last night and was admiring the Bob Dylan special poster and noticed that two consumers had begun a handwritten chain of comments on Mr. Dylan’s music and his contribution to American culture.

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It just goes to show you that consumers think that have the right to
create, comment and propagate their thinking on your campaign, brand or
promotion.

Graffiti or consumer generated comments?

ON: Consumer Generated Content via @jpenabickley