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Latest in: Consumer generated content
Creativity

ON: Verizon’s Action Hero

Verizon knows what audiences like, themselves. The Action Hero site dives deep with the 15MB of fame theory by allowing visitors to embed their faces into a slick summer blockbuster-style CGI action sequence. I …
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By Joanna Peña-Bickley
 · 
June 19, 2007
Digital Video

ON:Lonely Planet TV

Yet another video beta.  Enter Lonely Planet TV. Focusing on consumer travel this new travel video channel, packed with stuff shot all over the world by Lonely Planet TV and independent travelers like you.
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By Joanna Peña-Bickley
 · 
March 28, 2007
Flash

ON: Nike’s The Second Coming Mashup

For a marketing trend to be legit, Nike jumps on board and makes it legit, letting everybody else make mistakes before it swoops in with its gigantor marketing team and victorious hear-me-roar worldview. To …
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By Joanna Peña-Bickley
 · 
January 31, 2007
Uncategorized

ON: Starbucks

When reading through the Starbuck Gossip blog what you find is that if read enough and you’ll notice that consumers wonder about things we’d never think that they’d wonder about. Like all consumer generated …
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By Joanna Peña-Bickley
 · 
December 21, 2006
Conversations

ON: Drive Sales by Directing Searchers to Forums

By now it's something every marketer knows: That smaller -- albeit powerful -- group of brand fans can have an exponentially greater influence. But what many don't know is how to use search and …
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By Joanna Peña-Bickley
 · 
December 18, 2006
Conversations

ON: Contest Invites Women to Submit 30-second Spots for New Cream Oil Body Wash

Unilever's Dove is joining the growing ranks of brands enlisting consumers to do the work their ad agencies once did. It's asking "real women" to create TV ads to run during the Academy Awards …
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By Joanna Peña-Bickley
 · 
December 17, 2006
Conversations

ON: Consumer Generated Content

Even when you do not what the consumers interaction, you get it.  I was in the subway last night and was admiring the Bob Dylan special poster and noticed that two consumers had begun …
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By Joanna Peña-Bickley
 · 
October 24, 2006

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