October 6, 2009No Comments

ON: Gustavo’s Arrival to the LA Philharmonic

The LA Philharmonic launched a spectacular micro site celebrating the arrival of Music Director Gustavo Dudamel. The attention to social details is quite amazing.

What I love about the site located at http://www.laphil.com/gustavo, is that it features so much share-able content. My favorite example is this video of Members of the Los Angeles Philharmonic, celebrities, and LA residents welcome Gustavo Dudamel to Los Angeles in a video shot at Walt Disney Concert Hall, Santa Monica beach, the Griffith Observatory and other L.A. landmarks.

http://72.26.112.138/gustavo/video/view/id/29

Check out the site at http://www.laphil.com/gustavo

ON: Gustavo’s Arrival to the  LA Philharmonic via @jpenabickley

December 26, 2008No Comments

ON: RGA’s Ornamatic

Christmas Day gave me a chance to dig to the bottom of my ON: In Box.  Here is a cool one from the creative minds at RGA.

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A simple ornament tool allows you to upload your photo and make an ornament wish of it!  Just in case you need a new agency ornament while packing away the Christmas tree this year use this fun tool to make one.

Visit the site at : http://www.ornamatic.com/

ON: RGA’s Ornamatic via @jpenabickley

December 26, 20082 Comments

ON: SnowDays

They say that no 2 snowflakes are the same, despite looking identical to naked eye. That is probably also true when looking at them through the lens of this great Snow Flake maker.

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Today I received a snowflake from a friend.  When I followed the link back I was delighted to see a "create a snowflake tool".  I must admit I have made about 10 different flakes and sent them out. It is addicting.

Make your own snow flake!  http://www.popularfront.com/snowdays/

The folks at Popular Front are smart marketers too!  Check out the badges they created for people to lift and put on their sites!

Need a Snow Day?

ON: SnowDays via @jpenabickley

October 23, 20082 Comments

ON: An All-American Heros

When I logged into to my Facebook account today, I stumbled upon the
featured video in my dashboard.  Upon click I fell for it! I love this campaign... Simply Big.

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Kid Rock teamed up with Dale Earnhardt Jr. for the a new National Guard promotion "Warrior".
Kid Rock wrote the new song, 'Warrior', that is the featured song in the campaign.

They used epic director James Mangold to shoot the videos. (Mangold has done Walk The Line and 3:10 To Yuma)  Make sure to go to the site and download the song!

ON: An All-American Heros via @jpenabickley

September 5, 2008No Comments

ON: Don Julio Finds An Urban Social Media Voice

Don Julio recently joined the myriad of spirits companies toying with how do they take the most socially consumed products in the world and apply them in to social media. There is nothing more social than sharing a drink with friends. Combined that with the "Authenticity"campaign and what you get is an authentic way to create a drinking experience.

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Don Julio has taken a smart idea and instead of trying to re-invent their site, they did the distributed media thing.They partnered with one of the hottest online blogs. Don Julio + UrbanDaddy = a brand faciltaing their consumers drink finds. I love that they highlight both great accounts in the trade as well as distinguishing places that the perfect find with fun categories like "First Date", "In Celebration", "The Bankers", "True Love" and my favorite "With The Parents"

Check it out! http://thefind.urbandaddy.com/

ON: Don Julio Finds An Urban Social Media Voice via @jpenabickley

February 25, 2008No Comments

ON: Interaction = Conversations

Enjoy this video from Interaction 2008.(the video contains one of my industry favorites David Armano - who highlights an approach to emotional experiences)

http://www.brightcove.tv/playerswf

The folks at Interaction 08 came from a many different areas of the
business (Graphic design, Information Architecture, Industrial
Design, Programming, Development and Web Design to name a few)  Over
the last year one of the trends I have seen has been the inability to
firmly define our practice in universal terms.

I ponder if in 2008 we will begin to unify the meaning of what we do.  Some in the industry believe in order to properly sell what we do we must agree that we as "creatives" must decide what to call ourselves.   When you combine design, engineering and marketing, what you get are the fundimentals of digital that have converged to play a dominant role in consumers lives.

ON: Interaction = Conversations via @jpenabickley

February 25, 2008No Comments

ON: Interaction = Conversations

Enjoy this video from Interaction 2008.(the video contains one of my industry favorites David Armano - who highlights an approach to emotional experiences)

http://www.brightcove.tv/playerswf

The folks at Interaction 08 came from a many different areas of the
business (Graphic design, Information Architecture, Industrial
Design, Programming, Development and Web Design to name a few)  Over
the last year one of the trends I have seen has been the inability to
firmly define our practice in universal terms.

I ponder if in 2008 we will begin to unify the meaning of what we do.  Some in the industry believe in order to properly sell what we do we must agree that we as "creatives" must decide what to call ourselves.   When you combine design, engineering and marketing, what you get are the fundimentals of digital that have converged to play a dominant role in consumers lives.

ON: Interaction = Conversations via @jpenabickley

December 26, 2007No Comments

ON: Thermo

Picture_3
I was catching up on prototyping tools this week when I was introduced to
Adobe's gave new RIA-Builder, Thermo.  The demo showed how to take a Photoshop or Fireworks-generated screenshot and transform it into an interactive Flex UI that can be edited in FlexBuilder. This new tool is aimed at designers and will be out in 2008.

There is no official page up, but there is a single page detailing Thermo on the Adobe Labs Wiki. They provide the following details:

  • Use drawing tools to create original graphics, wireframe an
    application design, or manipulate artwork imported from Adobe Creative
    Suite tools.
  • Turn artwork from Adobe Photoshop, Illustrator, or Fireworks
    directly into functional components that use the original artwork as a
    “skin”.
  • Define and wire up interactive behavior, such as what to do when a user clicks on something, without having to write code.
  • Easily design UIs that work with dynamic data, such as a list
    of contacts or product information, without having access to the actual
    data source. Design-time sample data can be used as a realistic
    placeholder when laying out an application, testing interactivity, and
    choreographing motion.
  • Applications created in Thermo are Flex applications that can be loaded directly into Flex Builder, providing a great workflow for designers collaborating with developers. The designer's work can be incorporated directly into the production application with no loss of fidelity, and designers can continue to refine the design throughout the iterative development process.

 

 

Blogged with Flock

ON: Thermo via @jpenabickley

December 26, 2007No Comments

ON: Thermo

Picture_3
I was catching up on prototyping tools this week when I was introduced to
Adobe's gave new RIA-Builder, Thermo.  The demo showed how to take a Photoshop or Fireworks-generated screenshot and transform it into an interactive Flex UI that can be edited in FlexBuilder. This new tool is aimed at designers and will be out in 2008.

There is no official page up, but there is a single page detailing Thermo on the Adobe Labs Wiki. They provide the following details:

  • Use drawing tools to create original graphics, wireframe an
    application design, or manipulate artwork imported from Adobe Creative
    Suite tools.
  • Turn artwork from Adobe Photoshop, Illustrator, or Fireworks
    directly into functional components that use the original artwork as a
    “skin”.
  • Define and wire up interactive behavior, such as what to do when a user clicks on something, without having to write code.
  • Easily design UIs that work with dynamic data, such as a list
    of contacts or product information, without having access to the actual
    data source. Design-time sample data can be used as a realistic
    placeholder when laying out an application, testing interactivity, and
    choreographing motion.
  • Applications created in Thermo are Flex applications that can be loaded directly into Flex Builder, providing a great workflow for designers collaborating with developers. The designer's work can be incorporated directly into the production application with no loss of fidelity, and designers can continue to refine the design throughout the iterative development process.

 

 

Blogged with Flock

ON: Thermo via @jpenabickley
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