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Latest in: media
Branding · Conversations · Interactive Marketing · Marketing Speak · Social Media · Uncategorized

ON: Celebrating Your Celebrity

Two years ago when I was working with MTV on a project for Hershey's at Spring Break in Cancun, I articulated why people would watch the realty based web-cast Ice Breakers Watch, Whoa & …
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By Joanna Peña-Bickley
 · 
October 12, 2008
Branding · Conversations · Interactive Marketing · Marketing Speak · Social Media

ON: Celebrating Your Celebrity

Two years ago when I was working with MTV on a project for Hershey's at Spring Break in Cancun, I articulated why people would watch the realty based web-cast Ice Breakers Watch, Whoa & …
gravatar
By Joanna Peña-Bickley
 · 
October 12, 2008
Branding · Conversations · Interactive Marketing · Marketing Speak · Social Media

ON: Celebrating Your Celebrity

Two years ago when I was working with MTV on a project for Hershey's at Spring Break in Cancun, I articulated why people would watch the realty based web-cast Ice Breakers Watch, Whoa & …
gravatar
By Joanna Peña-Bickley
 · 
October 12, 2008
Conversations · Interactive Marketing · Social Media · Web 2.0

ON: Being Socialista

Is it a surprise that 85% of adults ages 18-34 use at least one Web 2.0 platform? According Universal McCann's "Media in Mind" study, more than half of adults rely on social media as …
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By Joanna Peña-Bickley
 · 
June 24, 2008
New Media

ON: Emerging Media + Big Ideas

One of the things that I hear from marketers at packaged goods companies is that they want integrated strategic thinking that leads to big ideas.  Very few agencies are able to offer this as …
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By Joanna Peña-Bickley
 · 
May 13, 2007
New Media

ON: Emerging Media + Big Ideas

One of the things that I hear from marketers at packaged goods companies is that they want integrated strategic thinking that leads to big ideas.  Very few agencies are able to offer this as …
gravatar
By Joanna Peña-Bickley
 · 
May 13, 2007
New Media

ON: Emerging Media + Big Ideas

One of the things that I hear from marketers at packaged goods companies is that they want integrated strategic thinking that leads to big ideas.  Very few agencies are able to offer this as …
gravatar
By Joanna Peña-Bickley
 · 
May 13, 2007
Digital Video

ON: The Truth About Media

This week I sat in a meeting where I wanted to laugh as loud as I did when I saw this!
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By Joanna Peña-Bickley
 · 
January 6, 2007
Digital Video

ON: The Truth About Media

This week I sat in a meeting where I wanted to laugh as loud as I did when I saw this!
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By Joanna Peña-Bickley
 · 
January 6, 2007
Conversations

ON: Consumer Generated Content

Even when you do not what the consumers interaction, you get it.  I was in the subway last night and was admiring the Bob Dylan special poster and noticed that two consumers had begun …
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By Joanna Peña-Bickley
 · 
October 24, 2006
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