ON: Emerging Media + Big Ideas

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New Media

ON: Emerging Media + Big Ideas

By Joanna Peña-Bickley

May 13, 2007

1 min read

One of the things that I hear from marketers at packaged goods companies is that they want integrated strategic thinking that leads to big ideas.

Very few agencies are able to offer this as they were set up in silos to create areas of expertise in Broadcast, Interactive or even Promotions. As the mediums have fused, there isn't any medium that is NOT digital. The importance of "Big Ideas" that tell consumer a story generally are worthy on a consumers conversation.

This features a few brands that delivered on "Ideas" that were relevant to broad audiences in world of converged marketing channels.

https://s3.amazonaws.com:443/slideshare/ssplayer.swf?id=52162&doc=emerging-media-18239

ON: Emerging Media + Big Ideas via @jpenabickley

Tagged: bickley · Brand · convergence · digital · emerging · Emerging Media + Big Ideas · fusion joanna · Interactive · media · Peña · pena-bickley · widgets

Comments

Subversive Anarchist

May 21, 2007 at 10:19 am

Well maybe this guys could help get to the big idea of converging marketing tools across to marketers and corporations.
http://www.changethis.com/32.04.100WaysKillConcept