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Latest in: Interactive
Branding

ON: Telling A Good Brand Story

At the core of every successful brand is an amazing, Word of Mouth-worthy story that your biggest fans will be happy to tell. Your brand's story -- once you uncover it and start crafting …
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By Joanna Peña-Bickley
 · 
March 10, 2008
New Media

ON: Emerging Media + Big Ideas

One of the things that I hear from marketers at packaged goods companies is that they want integrated strategic thinking that leads to big ideas.  Very few agencies are able to offer this as …
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By Joanna Peña-Bickley
 · 
May 13, 2007
New Media

ON: Emerging Media + Big Ideas

One of the things that I hear from marketers at packaged goods companies is that they want integrated strategic thinking that leads to big ideas.  Very few agencies are able to offer this as …
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By Joanna Peña-Bickley
 · 
May 13, 2007
New Media

ON: Emerging Media + Big Ideas

One of the things that I hear from marketers at packaged goods companies is that they want integrated strategic thinking that leads to big ideas.  Very few agencies are able to offer this as …
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By Joanna Peña-Bickley
 · 
May 13, 2007
Web 2.0

ON: Super Bowl Commercials Live Second Life Online

More than 50 commercials appeared during Super Bowl XL on Sunday, but instead of vanishing into the ether as they once did, many have already found a "second life" online, writes the New York …
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By Joanna Peña-Bickley
 · 
January 23, 2007
Digital Video

ON: The Truth About Media

This week I sat in a meeting where I wanted to laugh as loud as I did when I saw this!
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By Joanna Peña-Bickley
 · 
January 6, 2007
Digital Video

ON: The Truth About Media

This week I sat in a meeting where I wanted to laugh as loud as I did when I saw this!
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By Joanna Peña-Bickley
 · 
January 6, 2007
Industry Talk

ON: CMOs Search for Blended Agencies for Contemporary Marketing

According to a recent study of senior marketing executives by Evalueserve for Sapient, just over half of Chief Marketing Officers (CMOs) believe that traditional, large advertising agencies are ill-suited to meet online marketing needs. …
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By Joanna Peña-Bickley
 · 
January 5, 2007
Conversations

ON: Drive Sales by Directing Searchers to Forums

By now it's something every marketer knows: That smaller -- albeit powerful -- group of brand fans can have an exponentially greater influence. But what many don't know is how to use search and …
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By Joanna Peña-Bickley
 · 
December 18, 2006
Conversations

ON: Coke & YouTube

Trying to avoid anything too saccharine over the festive period, having already overdosed on chocolate and lychee martinis. However, we couldn’t resist Coca-Cola’s latest Christmassy effort. The giant red-and-white-inventor-of-father-Christmas-as-we-know-it-if-you-believe-the-urban-myth is sponsoring a page on …
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By Joanna Peña-Bickley
 · 
December 18, 2006
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