@font-face {font-family: 'SIFONN_PRO';src: url('https://joannapenabickley.com/wp-content/uploads/2021/01/SIFONN_PRO.woff') format('woff');}@font-face {font-family: 'IBMPlexSans-Medium';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-Medium.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Italic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-Italic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Thin';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-Thin.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-SemiBoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-SemiBoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-SemiBold';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-SemiBold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-ThinItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-ThinItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Regular';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-Regular.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-ExtraLightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-ExtraLightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-LightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-LightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-BoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-BoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Bold';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-Bold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-MediumItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-MediumItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Light';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-Light.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-ExtraLight';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-ExtraLight.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-ExtraLight';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-ExtraLight.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Bold';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-Bold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Light';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-Light.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-SemiBold';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-SemiBold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Regular';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-Regular.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-BoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-BoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Italic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-Italic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Medium';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-Medium.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-ExtraLightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-ExtraLightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-LightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-LightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Thin';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-Thin.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-SemiBoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-SemiBoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-MediumItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-MediumItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-ThinItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-ThinItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Bold';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-Bold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-BoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-BoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Light';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-Light.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Medium';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-Medium.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Italic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-Italic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-ExtraLightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-ExtraLightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-MediumItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-MediumItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-LightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-LightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-SemiBoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-SemiBoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-ThinItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-ThinItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-SemiBold';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-SemiBold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Thin';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-Thin.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Regular';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-Regular.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-ExtraLight';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-ExtraLight.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-BoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-BoldItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-BoldItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-BoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-ExtraLight';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-ExtraLight.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-ExtraLight.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-ExtraLight.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-ExtraLightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-ExtraLightItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-ExtraLightItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-ExtraLightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Bold';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Bold.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Bold.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Bold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Light';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Light.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Light.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Light.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Italic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Italic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Italic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Italic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-LightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-LightItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-LightItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-LightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Medium';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Medium.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Medium.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Medium.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Regular';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Regular.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Regular.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Regular.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-ThinItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-ThinItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-ThinItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-ThinItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-SemiBold';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-SemiBold.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-SemiBold.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-SemiBold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-SemiBoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-SemiBoldItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-SemiBoldItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-SemiBoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-MediumItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-MediumItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-MediumItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-MediumItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Thin';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Thin.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Thin.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Thin.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Bold';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Bold.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Bold.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Bold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-BoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-BoldItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-BoldItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-BoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Italic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Italic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Italic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Italic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-ExtraLightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-ExtraLightItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-ExtraLightItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-ExtraLightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-ExtraLight';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-ExtraLight.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-ExtraLight.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-ExtraLight.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Light';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Light.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Light.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Light.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Regular';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Regular.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Regular.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Regular.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-LightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-LightItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-LightItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-LightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Medium';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Medium.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Medium.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Medium.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-MediumItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-MediumItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-MediumItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-MediumItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Thin';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Thin.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Thin.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Thin.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-SemiBold';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-SemiBold.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-SemiBold.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-SemiBold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-SemiBoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-SemiBoldItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-SemiBoldItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-SemiBoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-ThinItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-ThinItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-ThinItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-ThinItalic.ttf') format('truetype');}@font-face {font-family: 'Sifonn-Basic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/Sifonn-Basic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/Sifonn-Basic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/Sifonn-Basic.ttf') format('truetype');}@font-face {font-family: 'Sifonn-Basic-Outline';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/Sifonn-Basic-Outline.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/Sifonn-Basic-Outline.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/Sifonn-Basic-Outline.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-BoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-BoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Light';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-Light.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-ExtraLightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-ExtraLightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Medium';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-Medium.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-ExtraLight';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-ExtraLight.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Italic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-Italic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-SemiBold';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-SemiBold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-MediumItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-MediumItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Thin';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-Thin.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-ThinItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-ThinItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Regular';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-Regular.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-SemiBoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-SemiBoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-LightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-LightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Bold';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-Bold.ttf') format('truetype');}
Web 2.0

ON: Super Bowl Commercials Live Second Life Online

gravatar
By Joanna Peña-Bickley
 · 
January 23, 2007
 · 
1 min read

More than 50 commercials appeared during Super Bowl XL on Sunday,
but instead of vanishing into the ether as they once did, many have
already found a "second life" online, writes the New York Times (via
MarketingVox). This year, many have been officially made available
through streaming video online - for watching, forwarding, adding to
personal web pages, and even downloading to video iPods. And the
post-game ad buzz is taking the hurt off the estimated $2.5 million
price tag for each 30-second ad.

Among those that have put up videos of Super Bowl commercials are AOL, Google, MSN,
Yahoo and ifilm.com, as well as sites run by the National Football
League and media outlets such as ESPN, USA Today and the Wall Street
Journal.

The websites of Super Bowl advertisers such as FedEx, Ford, the Bud
Light and Budweiser brands, and GM's Cadillac and Hummer brands, have
posted ads - and some have created microsites for the commercials.

Intelliseek chief marketing officer Pete Blackshaw is quoted as
saying the microsites are the equivalent of using TiVo. "It's about
consuming advertising at your own pace, and the microsites are almost
like portals for watching ads.

Tagged: branding · Buying · Campaigns of Note · Creative Issues · Demographics · Entertainment · Integrated/Cross-Media/Convergence · Interactive · Measurement/Analytics · Media Department · Men · Online Networks · planning · Promotions · Signs of What's to Come · TV Network · Viral Marketing
Comments

No Comments.

Leave a Reply or Thought

This site uses Akismet to reduce spam. Learn how your comment data is processed.

INSPIRING ORATOR

SPEAKER-2022

Joanna is regarded as a headline speaker at conferences, educational and professional organizations. Her subject matter expertise in tech, design, Ai and Web3 is customized to inspire and influence global audiences. 

+ View Talks | + Book Joanna To Speak
 
+ Ready-To-Wear The Future Blog
+ CognitiveExperience.design
+ DesignedByUs.org

 

FEATURED TALK: Generative design
GenerativeDesign-2022

Artificial intelligence (Ai) is the tool of the modern designers. Amidst the great global reset and an industrial revolution, Ai aided design unites science and art to make what is has been invariable complex and hard seem indistinguishable from magic.

+ Presentations | + Videos  | + Articles

PODCAST: Designed by
DesignedBy_Thumbnail_2022

DesignedBy.show invites you to meet the Scientists, Technologists, Engineers, Artists, Mathematicians, and Designers, building an inclusive future today. Join the audacious trailblazers transforming our world for the next 100 years.

CONNECT WITH JOANNA AND COMPANY AS SHE EXPLORES SPACESHIP EARTH

JoannaPenaBickley_Logo_White
Substance_logo-Large
LOGO-CXD
sensory6_white
DBU_Logo
twitter-1
instagram-1
facebook-1
youtube-1
Linktree44

Discover more from Joanna Peña-Bickley | JoannaPenaBickley.com

Subscribe now to keep reading and get access to the full archive.

Continue reading

Share via
Facebook
Twitter
LinkedIn
Mix
Pinterest
Tumblr
Skype
Buffer
Pocket
VKontakte
Parler
Xing
Reddit
Line
Flipboard
MySpace
Delicious
Amazon
Digg
Evernote
Blogger
LiveJournal
Baidu
MeWe
NewsVine
Yummly
Yahoo
WhatsApp
Viber
SMS
Telegram
Facebook Messenger
Like
Email
Print
Copy Link
Powered by Social Snap
Copy link
CopyCopied
Powered by Social Snap