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Latest in: planning

The Transmedia Approach

Integration is chaos.  With so many agency / channel specialists – clients waste a ton of money paying for redundancies in their big agency fees.  Furthermore, when Kellogg wrote the textbook on marketing integration …
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September 19, 2011

ON: Super Bowl Commercials Live Second Life Online

More than 50 commercials appeared during Super Bowl XL on Sunday, but instead of vanishing into the ether as they once did, many have already found a "second life" online, writes the New York …
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 · 
January 23, 2007

ON: NYT Digital Reader to Sport New Ad Type

As the newspaper industry scrambles to update itself in the digital age, the New York Times's new electronic "Reader" will feature dynamic ads that allow users to click through to landing pages that contain …
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 · 
December 4, 2006

ON: Sirius Offers Improved Sound Quality Online, for a Fee

Sirius Satellite Radio plans to launch an online radio subscription service, dubbed Sirius Internet Radio Plus, for a subscription price of $12.95 per month for the base package. The service will allow users to …
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 · 
September 8, 2006

Behavioral Targeting ON: Comes to Microsoft’s adCenter

Microsoft has integrated behavioral targeting into paid search advertising via its adCenter platform. As of Tuesday, advertisers have the capability of showing their pay-per-click ads to users based on their web-surfing history, reports MediaPost. …
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September 7, 2006

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