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Latest in: branding
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Conversation Design · Design · Experience Design · Internet of Things Design · Organizational Design

Design 2020

In 2019, we are all in a race to 2020. Generation Z has arrived, and they expect intelligently designed brand experiences.  Gen Z’s 44 billion dollars of disposable income has triggered a tsunami of …
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By Joanna Peña-Bickley
 · 
February 17, 2019
Branding · Marketing Speak · What I Am Reading

on: branding inside of a transparent culture

Give Them Something to Believe In http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=brandculturefinalsml24m-101014230512-phpapp01&stripped_title=brand-culturefinal-sml24m&userName=izball View more presentations from Izzie Zahorian.
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By Joanna Peña-Bickley
 · 
December 8, 2010
Branding

ON: A Creative Guide To Brand Building

It's not easy.  If it was, everyone would do it!  This presentation was created to help marketers, art directors, writers and experience designers focus on the details when building or pitching brand work. Brand …
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By Joanna Peña-Bickley
 · 
June 5, 2009
Branding · Conversations · Interactive Marketing · Marketing Speak · Social Media · Uncategorized

ON: Celebrating Your Celebrity

Two years ago when I was working with MTV on a project for Hershey's at Spring Break in Cancun, I articulated why people would watch the realty based web-cast Ice Breakers Watch, Whoa & …
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By Joanna Peña-Bickley
 · 
October 12, 2008
Branding · Conversations · Interactive Marketing · Marketing Speak · Social Media

ON: Celebrating Your Celebrity

Two years ago when I was working with MTV on a project for Hershey's at Spring Break in Cancun, I articulated why people would watch the realty based web-cast Ice Breakers Watch, Whoa & …
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By Joanna Peña-Bickley
 · 
October 12, 2008
Branding · Conversations · Interactive Marketing · Marketing Speak · Social Media

ON: Celebrating Your Celebrity

Two years ago when I was working with MTV on a project for Hershey's at Spring Break in Cancun, I articulated why people would watch the realty based web-cast Ice Breakers Watch, Whoa & …
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By Joanna Peña-Bickley
 · 
October 12, 2008
Branding

ON: Telling A Good Brand Story

At the core of every successful brand is an amazing, Word of Mouth-worthy story that your biggest fans will be happy to tell. Your brand's story -- once you uncover it and start crafting …
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By Joanna Peña-Bickley
 · 
March 10, 2008
Branding

ON: Ciroc’s Celeb Brand

Its about who you know! Ciroc knows Puff Daddy. They are so close that Sean ‘P. Diddy’ Combs announced his appointment as Diageo’s Ciroc Vodka Brand Manager and CMO in an Ad Age Q&A …
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By Joanna Peña-Bickley
 · 
October 18, 2007
Industry Talk

ON: Small and Nimble Is The New Black

Our Industry is changing because the consumers we market to and create for have changed.  For the first time in a long time we are being forced to listen to consumers and what they …
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By Joanna Peña-Bickley
 · 
April 24, 2007
Branding

ON: Branding with emotion and transcending the product

Tonight I had my branding hat on....I began writing a strategic statement for one of my clients and then I came to this... Some categories may lend themselves to branding better than others, but …
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By Joanna Peña-Bickley
 · 
April 19, 2007
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