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May 19, 2015No Comments

#IBMiX: Are You Ready-To-Wear The Future?

As we contemplate how to manage a tsunami of data, wearable devices are rendering technology invisible. Smaller, faster computers and microchips, tracking and measuring metrics in real-time are revolutionizing how we connect with the world.

Read more

August 4, 2010No Comments

on: a little privacy

The IAB tells congress that It's privacy bills may harm business and consumers. Mike Zaneis, Vice President of Public Policy, testified before the U.S. Congress to express the advertising industry’s serious reservations about two legislative proposals that jeopardize the Internet and the interactive advertising that has made possible an explosion of new information, communications and entertainment.

http://c.brightcove.com/services/viewer/federated_f8/607703002

With all of the social data being posted in public, can we self regulate before we get to close to people's private matters?  can all this data lead to predictive algorithms engines run amuck?

[via IAB]

on: a little privacy via @jpenabickley

June 24, 2008No Comments

ON: Being Socialista

Is it a surprise that 85% of adults ages 18-34 use at least one Web 2.0 platform? According Universal McCann's "Media in Mind" study, more than half of adults rely on social media as a way to communicate with friends, family, and colleagues. There is no longer a question of  “if” or “when”, the new question that brands are asking their agencies and me is - how?  How do I get in the game? (call me at Wunderman and we'll talk)  And my professional favorite: Is my brand socially ready?

Your brand can be “Socialista” (social ready) with a big idea that will inspire people’s brand love.  Brand passion will fuel velocity and volume every time they choose or buy your product or service.  But how does that translate into the digital world?

It is pretty much the same, with the one big exception - worldwide access.  Pretend your brand is a person.  Pretend your brand is a rising talent and your are its advertising and public relations agent, design firm and marketing department with the ability to rapidly respond (in quarters not years) to consumer conversations.

Getting started can be easier than it sounds!
First you have to sing "Who are you? who…who...who...who"
The building blocks for any brand always start with your identity.  Who are you?  Who do you aspire to be?  Who are you today and who do you want to be tomorrow?

Mom always used to say…

“You are what you eat”
“Tell me who your friends are and I will tell you who you are” 
“birds of a feather flock together”
“if your friends jump off a bridge will you jump too?”

All of this is true for a brand.  If a brand wants to compete in this new digitally focused world you have to carefully build your social media DNA.  In order to become a Super brand you have to consider the following when upping the social ante’ by designing your way up he brand status chain.

Blog_socialista_image

Who are you? Your brand identity can manifest itself in many ways. This can be your archetype, brand temple or personality.   Pick your flavor.

Do we have a relationship? – If a brand never converses with you – how could we possibly have a relationship?  Imagine if your husband never spoke to you – likely you would not be married long.  A brand’s relationships to the people who consume it will define your future. 

When my brand is on the shelf, in the room, online, on a blog or in your presence, how do I look sound and make you feel? This is all about a brand’s presence.  If you do not have presence no one knows your there.

Listen Learn and Converse. When I meet your brand, what are you going to talk to me about?  Is it funny? Is it relevant?  Is the information you give me useful in my life?  Conversations are a way for your brand to listen to my needs and desires and your listening will lead to fulfilling both.

Share your brand stuff (content) with me.  Make sure the brand stuff (content) you share is interesting to me and not just about what you want to sell me.  Its about me - not you! When you figure that out – I will buy you. Share it in a way that makes it easy for me to repeat it, copy and take it with me.

Your causes, your passions and your groups all build communities of interest.

Your reputation is your street cred.  If people in groups with passions socially recognize your brand then your big idea should facilitate their conversations, knowledge, entertainment, or public eminence.

When you have built all of that then you are SOCIALISTA 

Related Articles:

ON: Being Socialista via @jpenabickley

March 5, 2007No Comments

ON:Putting Users Inside “Pan’s Labyrinth”

Picture_5_10

A whimsical site for the Oscar nominated "Pan's
Labyrinth
" reflects the filmmaker's vision and features a
Deep Focus-created forum for fans to turn their own artwork into an
interactive experience.

Journals of Imagination serves as a forum for fans to turn their
original artwork into an interactive experience. Once a user uploads
their artwork, they are able to create their own digital sketchbook,
using a variety of customization tools, including tracks from the
original score. Once saved, personal sketchbooks are placed in a
gallery for all site visitors to view, rate and comment on. In addition
to user ratings, a special feature in the microsite enables Guillermo
Del Toro himself to mark his favorite fan-created sketchbooks. At the
contest completion, Guillermo's picks will be included on the DVD.

This is one of the smartest sites I have seen in a long time!

Visit the site at http://www.panslabyrinth.com/mysketchbook/

ON:Putting Users Inside “Pan’s Labyrinth” via @jpenabickley

March 5, 2007No Comments

ON:Putting Users Inside “Pan’s Labyrinth”

Picture_5_10

A whimsical site for the Oscar nominated "Pan's
Labyrinth
" reflects the filmmaker's vision and features a
Deep Focus-created forum for fans to turn their own artwork into an
interactive experience.

Journals of Imagination serves as a forum for fans to turn their
original artwork into an interactive experience. Once a user uploads
their artwork, they are able to create their own digital sketchbook,
using a variety of customization tools, including tracks from the
original score. Once saved, personal sketchbooks are placed in a
gallery for all site visitors to view, rate and comment on. In addition
to user ratings, a special feature in the microsite enables Guillermo
Del Toro himself to mark his favorite fan-created sketchbooks. At the
contest completion, Guillermo's picks will be included on the DVD.

This is one of the smartest sites I have seen in a long time!

Visit the site at http://www.panslabyrinth.com/mysketchbook/

ON:Putting Users Inside “Pan’s Labyrinth” via @jpenabickley

January 23, 2007No Comments

ON: Super Bowl Commercials Live Second Life Online

More than 50 commercials appeared during Super Bowl XL on Sunday,
but instead of vanishing into the ether as they once did, many have
already found a "second life" online, writes the New York Times (via
MarketingVox). This year, many have been officially made available
through streaming video online - for watching, forwarding, adding to
personal web pages, and even downloading to video iPods. And the
post-game ad buzz is taking the hurt off the estimated $2.5 million
price tag for each 30-second ad.

Among those that have put up videos of Super Bowl commercials are AOL, Google, MSN,
Yahoo and ifilm.com, as well as sites run by the National Football
League and media outlets such as ESPN, USA Today and the Wall Street
Journal.

The websites of Super Bowl advertisers such as FedEx, Ford, the Bud
Light and Budweiser brands, and GM's Cadillac and Hummer brands, have
posted ads - and some have created microsites for the commercials.

Intelliseek chief marketing officer Pete Blackshaw is quoted as
saying the microsites are the equivalent of using TiVo. "It's about
consuming advertising at your own pace, and the microsites are almost
like portals for watching ads.

ON: Super Bowl Commercials Live Second Life Online via @jpenabickley

September 7, 2006No Comments

Behavioral Targeting ON: Comes to Microsoft’s adCenter

Microsoft has integrated behavioral targeting into paid search advertising via its adCenter platform.4739

As of Tuesday, advertisers have the capability of showing their pay-per-click ads to users based on their web-surfing history, reports
MediaPost. Microsoft's MSN unit will study surfers' search behavior to
deduce their interests and categorize them among 18 audience segments,
including mobile users, internet power users, gamers, movie watchers,
new/expecting moms, parents, and various categories related to travel
searchers and auto buyers.

Behavioral targeting
differentiates paid search via adCenter from market leader Google's
AdWords and Yahoo's Search Marketing. adCenter's targeting capabilities
include daypart, demographic and geographic targeting.

Behavioral Targeting ON: Comes to Microsoft’s adCenter via @jpenabickley

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Artificial intelligence (Ai)  is the tool of the modern magician. Amidst the great global reset, and another industrial and social revolution, Ai aided design (a.k.a Generative Design) unites math + magic to make what is has been invariable hard — seem remarkably easy.

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