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Latest in: Interactive
Digital Video

ON: AOL & MSN Getting Busy

In the rush towards meaningful content provision online, the big hitters are heading in some intriguing directions. If you can feel your brains melting out of your ears from an overdose of YouTube’s cats …
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By Joanna Peña-Bickley
 · 
December 14, 2006
Digital Video

ON: AOL & MSN Getting Busy

In the rush towards meaningful content provision online, the big hitters are heading in some intriguing directions. If you can feel your brains melting out of your ears from an overdose of YouTube’s cats …
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By Joanna Peña-Bickley
 · 
December 14, 2006
Social Media

ON: Living The Dream & Branded Social Networks

Although advertisers are keen to monetize the behemoth that is the social networking phenomenon, previous attempts have varied from the successful (Nike’s Joga Bonito, for example) to the misguided (Walmart’s short lived ‘The Hub’. …
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By Joanna Peña-Bickley
 · 
December 10, 2006
Consumer Experience

ON: NYT Digital Reader to Sport New Ad Type

As the newspaper industry scrambles to update itself in the digital age, the New York Times's new electronic "Reader" will feature dynamic ads that allow users to click through to landing pages that contain …
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By Joanna Peña-Bickley
 · 
December 4, 2006
Interactive Marketing

The Online Ad Game

There are so many aspects to the online advertising space that confuse marketers and agencies who act as the client advocate in the interactive space. After conducting a number of industry interviews with ad …
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By Joanna Peña-Bickley
 · 
October 18, 2006
Get In The Game - Gaming

ON: 56% of Active Gamers Are Online, 64% Are Women

Among the roughly 117 million "Active Gamers" in the U.S. in 2006, more than half (56 percent) play games online, and 64 percent of all online gamers are women, according to Nielsen Entertainment's third …
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By Joanna Peña-Bickley
 · 
October 5, 2006
The Next Big Thing

ON: Google’s Mashup Dance

Google Gadgets now allows anyone to add them to any page, not just your Google personalized homepage. Here's a sample; try it out for yourself and get the code for your blog, MySpace page, …
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By Joanna Peña-Bickley
 · 
October 5, 2006
Fab Experiences

ON:The Black Dahlia

Entertainment properties are quickly showing a move towards in video ads and a user interface that makes you, the consumer, a part of the movie magic.  I cannot comment on the movie.  but the …
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By Joanna Peña-Bickley
 · 
October 3, 2006
Marketing Speak

ON: Converging Channels

I've been reading Convergence Culture by Henry Jenkins. It's brilliant - lots of great ideas and required reading for anyone who works to drive consumers to a brand. One form of convergence he covers …
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By Joanna Peña-Bickley
 · 
October 3, 2006
Digital Video

ON: Under 25 Eyes on Viral Video

TV watching, moviegoing and music listening all took a backseat to the internet for Americans under 25 this year. So it's no surprise the viral video has made such a strong impact on the …
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By Joanna Peña-Bickley
 · 
September 28, 2006
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