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Entertainment properties are quickly showing a move towards in video ads and a user interface that makes you, the consumer, a part of the movie magic.  I cannot comment on the movie.  but the ads and microsite exude creative hotness and an awesome experience.  Visit the http://webapp1.latimes.com/theblackdahlia/ to jump in to the storyline.

This campaign, launched by Universal and the Los Angeles Times, marks
the first integrated print, online and out-of-home campaign using
actual news stories -- pulled from the Los Angeles Times archives --
about the notorious and still unsolved "Black Dahlia" murder that
stunned Los Angeles in 1947.

Traffic was initially driven to the minisite by Los Angeles Times,
Chicago Tribune and Newsday ad inserts. Ads have also been place on the
latimes.com website driving audiences to the minisite.

ON:The Black Dahlia via @jpenabickley