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Fab Experiences

ON:The Black Dahlia

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By Joanna Peña-Bickley
 · 
October 3, 2006
 · 
1 min read

Picture_6_1

Entertainment properties are quickly showing a move towards in video ads and a user interface that makes you, the consumer, a part of the movie magic.  I cannot comment on the movie.  but the ads and microsite exude creative hotness and an awesome experience.  Visit the http://webapp1.latimes.com/theblackdahlia/ to jump in to the storyline.

This campaign, launched by Universal and the Los Angeles Times, marks
the first integrated print, online and out-of-home campaign using
actual news stories -- pulled from the Los Angeles Times archives --
about the notorious and still unsolved "Black Dahlia" murder that
stunned Los Angeles in 1947.

Traffic was initially driven to the minisite by Los Angeles Times,
Chicago Tribune and Newsday ad inserts. Ads have also been place on the
latimes.com website driving audiences to the minisite.

Tagged: accessibility · big brands · Blogs · branding · business · content · creative director · crm · CSS · Design · digital marketing · flash development · Google · Integrated Marketing · Interactive · interactive marketing · Interactive Media · Internet · marketing · media · New brand world · Online Ads · online advertising · Online Media · permission marketing · PR · prototypes · public relations · software · technology · the long tail · usability · Usability Testing · user experience · web · Web 2.0 · Web design · Web Standards
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