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Latest in: crm

The Big Data Movement

As we tap, click, call, share, swipe and purchase products and services, our actions are generating record-breaking amounts of data. Now that everything is measurable, everything is measured. We create 2.5 quintillion bytes of data — …
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February 27, 2013

Building Loyalty For CPG Brands

This week I had a great chat with Kate Kaye from ClickZ  Read more at: http://www.clickz.com/clickz/news/2172529/ryan-partnerships-pena-bickley-talks-brand-champions-video
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May 3, 2012

ON: Jack Daniels Consistent Voice

IMG_0223Originally uploaded by joannapenabickley The morning of the Daytona 500 I awoke to my iPhone mail box ringing. It was a note from Jack Daniels (JD). The timing of their newsletter was perfect as …
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March 15, 2009

ON: Jack Daniels Consistent Voice

IMG_0223Originally uploaded by joannapenabickley The morning of the Daytona 500 I awoke to my iPhone mail box ringing. It was a note from Jack Daniels (JD). The timing of their newsletter was perfect as …
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March 15, 2009

ON: Jack Daniels Consistent Voice

IMG_0223Originally uploaded by joannapenabickley The morning of the Daytona 500 I awoke to my iPhone mail box ringing. It was a note from Jack Daniels (JD). The timing of their newsletter was perfect as …
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March 15, 2009

ON: Converse Japan

I was cruising Contagious today and found that my favorite sport shoe brand has launched a retention program.  For a moment It gave me a pause to realize that I had my RED (Converse) …
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March 20, 2008

ON: Converse Japan

I was cruising Contagious today and found that my favorite sport shoe brand has launched a retention program.  For a moment It gave me a pause to realize that I had my RED (Converse) …
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March 20, 2008

ON: Converse Japan

I was cruising Contagious today and found that my favorite sport shoe brand has launched a retention program.  For a moment It gave me a pause to realize that I had my RED (Converse) …
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ON:CRM 2.0

During the transitional years between the "bust" and the climb to 2.0  I spent four years working with direct and financial brands as a creative leader in a CRM [consumer relationship management] focused agency.  …
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January 6, 2008

ON: Consumer-Generated Media

The Internet, far more than any other medium, has given consumers a voice, a publishing platform and a forum where their collective voices can be heard, shared and researched. "Consumer-Generated Media" (CGM) encompasses the …
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INSPIRING ORATOR

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Joanna is a regarded as headline speaker at conferences, educational and professional organizations. Her subject matter expertise in tech, design, Ai and Web3 is customized to inspire and influence global audiences. 

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Artificial intelligence (Ai) is the tool of the modern designers. Amidst the great global reset and an industrial revolution, Ai aided design unites science and art to make what is has been invariable complex and hard seem indistinguishable from magic.

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