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Latest in: online advertising
Digital Video

ON: Bud.TV

Fresh off their USA Today Super Bowl advertising poll victory, Budweiser has flipped the switch on Bud.tv.  This might turn out to be one of the biggest stories in advertising this year. Anheuser-Busch will …
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By Joanna Peña-Bickley
 · 
February 9, 2007
Online Media / OLA · Uncategorized

ON: Old Spice & A New Generation

  Check out the latest Old Spice's online campaign by Wieden & Kennedy. Its smart and edgy.  one may think they are truely trying to go head to head with the likes of Axe. …
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By Joanna Peña-Bickley
 · 
January 15, 2007
Online Media / OLA

ON: Old Spice & A New Generation

  Check out the latest Old Spice's online campaign by Wieden & Kennedy. Its smart and edgy.  one may think they are truely trying to go head to head with the likes of Axe. …
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By Joanna Peña-Bickley
 · 
January 15, 2007
Online Media / OLA

ON: Social Influencers & Ads

Social influencers consider online advertising one of the most important factors in their purchase decisions, second only to websites for a source of learning about products. A new study from DoubleClick shows that online …
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By Joanna Peña-Bickley
 · 
January 9, 2007
Conversations

ON: Hitachi & User Generated Media

Hitachi takes the plunge into consumer genrated media to help connect with its US audience.Ads take pieces of CG Video and tease you to click to the broadband website.  Click here to view the …
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By Joanna Peña-Bickley
 · 
November 26, 2006
Interactive Marketing

ON: Web Awards 2007

Calls for entries to the web awards!  Click here to enter >>
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By Joanna Peña-Bickley
 · 
November 21, 2006
Interactive Marketing

ON: Web Awards 2007

Calls for entries to the web awards!  Click here to enter >>
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By Joanna Peña-Bickley
 · 
November 21, 2006
Uncategorized

Is Your Brand Safe?

Are you pro or against working with ad networks?Why? If you, either through an internal department or an agency, work with ad networks, are you happy with the placements your ads get through ad …
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By Joanna Peña-Bickley
 · 
October 18, 2006
Interactive Marketing

The Online Ad Game

There are so many aspects to the online advertising space that confuse marketers and agencies who act as the client advocate in the interactive space. After conducting a number of industry interviews with ad …
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By Joanna Peña-Bickley
 · 
October 18, 2006
Web World

Yahoo! Invests In Right Media, Leads $45 Million Round

Today started like any other but quicky changed its momentum around 9:15 a.m.  The office was buzzing with the news that had hit the streets, Yahoo had made a strategic investment in our open …
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By Joanna Peña-Bickley
 · 
October 17, 2006
Older Posts ›

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