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Check out the latest Old
Spice's online campaign by Wieden & Kennedy. Its smart and edgy.  one may think they are truely trying to go head to head with the likes of Axe. The campaign is a great way to breathe new life into the Old Spice brand and appeal to a
younger man's market.  The campaign blends the concept of "experience"
a call to action to an "inexperienced" crowd of cologne bathing young men.

Visit the site at:
http://experienceoldspice.com

ON: Old Spice & A New Generation via @jpenabickley