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Latest in: online advertising
Online Media / OLA

ON: Google to buy YouTube

The Buy out buzz has hit the streets.CNN is reporting online search giant Google Inc. is in talks to purchase the closely held Web sharing sensation YouTube for around $1.6 billion Get full story …
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By Joanna Peña-Bickley
 · 
October 6, 2006
Get In The Game - Gaming

ON: 56% of Active Gamers Are Online, 64% Are Women

Among the roughly 117 million "Active Gamers" in the U.S. in 2006, more than half (56 percent) play games online, and 64 percent of all online gamers are women, according to Nielsen Entertainment's third …
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By Joanna Peña-Bickley
 · 
October 5, 2006
The Next Big Thing

ON: Google’s Mashup Dance

Google Gadgets now allows anyone to add them to any page, not just your Google personalized homepage. Here's a sample; try it out for yourself and get the code for your blog, MySpace page, …
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By Joanna Peña-Bickley
 · 
October 5, 2006
Fab Experiences

ON:The Black Dahlia

Entertainment properties are quickly showing a move towards in video ads and a user interface that makes you, the consumer, a part of the movie magic.  I cannot comment on the movie.  but the …
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By Joanna Peña-Bickley
 · 
October 3, 2006
Marketing Speak

ON: Converging Channels

I've been reading Convergence Culture by Henry Jenkins. It's brilliant - lots of great ideas and required reading for anyone who works to drive consumers to a brand. One form of convergence he covers …
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By Joanna Peña-Bickley
 · 
October 3, 2006
Digital Video

ON: ABC’s Video Player

ABC tooks a stab at a flash video player that injects ads and sponsorship into free content online. Today my tests revealed that the player could use some help.  Also the player is playing …
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By Joanna Peña-Bickley
 · 
September 27, 2006
Interactive Marketing

ON: Digital Brand Building

This week I was asked by a number of advertising execs how I could build a brand through an online expereince.  Over the last ten years the answer to that question has evolved... I …
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By Joanna Peña-Bickley
 · 
September 27, 2006
Industry Talk

ON: The Infectious Power of a Common Agency Language

I found this article by Bart Cleveland in Advertising Age relevant and VERY true. PR recently aired a story written by Richard Harris about a young scientist at Princeton University named Bonnie Bassler. Bassler …
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By Joanna Peña-Bickley
 · 
September 27, 2006
Digital Video

ON: Al Gore’s Current TV Joins With Yahoo for a Video Venture

Reading my copy of the NY Times I ran across something that seems like an interesting video model and speaks to a smart Web 2.0. 1.21 model. http://us.i1.yimg.com/cosmos.bcst.yahoo.com/player/media/swf/FLVVideoSolo.swf Yahoo said yesterday that it was …
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By Joanna Peña-Bickley
 · 
September 21, 2006
Digital Video

ON: Al Gore’s Current TV Joins With Yahoo for a Video Venture

Reading my copy of the NY Times I ran across something that seems like an interesting video model and speaks to a smart Web 2.0. 1.21 model. http://us.i1.yimg.com/cosmos.bcst.yahoo.com/player/media/swf/FLVVideoSolo.swf Yahoo said yesterday that it was …
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By Joanna Peña-Bickley
 · 
September 21, 2006
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