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Latest in: Usability Testing
Web 2.0

ON: 2007 Web Trends Map

The IA Trend Map shows all the big players, the current Internet trends and how they’re connected. It’s totally unscientific and almost useless, but definitely fun to look at.
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By Joanna Peña-Bickley
 · 
January 11, 2007
Consumer Experience

ON: Our 2007 Mission

As the New Year rushes in fraught with opportunity for the interactive and digital marketing lets resolve to develop experiences that build our brands. Here are ten experience commandments to live by: From Consumers …
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By Joanna Peña-Bickley
 · 
December 22, 2006
Viral

ON: Seven Campaigns To Watch

Ogilvy in New York have racked up 200,000 YouTube visits with a series of virals for Foster’s beer, shot in shaky camcorder style and directing viewers to a bespoke site, http://www.crackopenafriendly.com. A nicely integrated …
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By Joanna Peña-Bickley
 · 
December 10, 2006
Experience Planning

ON: What is an XPlanner

For the last several months I have been conducting user studies in order to develop accurate personas for Ad Agencies that buy and produce online media. Many of the agencies that I visit are …
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By Joanna Peña-Bickley
 · 
November 3, 2006
Industry Talk

ON:Sitting around the Campfire

Last week I had the opportunity to visit Steve Wax and folks at Campfire Media. They subscribed and practice the same “story-telling” methodology of viral marketing, I noted in an earlier post about convergence …
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By Joanna Peña-Bickley
 · 
October 25, 2006
Design & UI

ON: Walmart.com’s Facelife

Overall, Walmart.com’s redesign is a great improvement over their old site.  It brings them on par with Target.  However, I’m really surprised that Walmart didn’t implement some form of faceted/guided navigation (e.g. Endeca).  Perhaps …
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By Joanna Peña-Bickley
 · 
October 25, 2006
Uncategorized

Is Your Brand Safe?

Are you pro or against working with ad networks?Why? If you, either through an internal department or an agency, work with ad networks, are you happy with the placements your ads get through ad …
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By Joanna Peña-Bickley
 · 
October 18, 2006
Interactive Marketing

The Online Ad Game

There are so many aspects to the online advertising space that confuse marketers and agencies who act as the client advocate in the interactive space. After conducting a number of industry interviews with ad …
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By Joanna Peña-Bickley
 · 
October 18, 2006
Get In The Game - Gaming

ON: 56% of Active Gamers Are Online, 64% Are Women

Among the roughly 117 million "Active Gamers" in the U.S. in 2006, more than half (56 percent) play games online, and 64 percent of all online gamers are women, according to Nielsen Entertainment's third …
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By Joanna Peña-Bickley
 · 
October 5, 2006
The Next Big Thing

ON: Google’s Mashup Dance

Google Gadgets now allows anyone to add them to any page, not just your Google personalized homepage. Here's a sample; try it out for yourself and get the code for your blog, MySpace page, …
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By Joanna Peña-Bickley
 · 
October 5, 2006
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