As the New Year rushes in fraught with opportunity for the interactive and digital marketing lets resolve to develop experiences that build our brands.
Here are ten experience commandments to live by:
- From Consumers To People - Consumers buy, people live.
- From Product To Experience - Products fulfill needs. Experiences fulfill desires.
- From Honesty To Trust - Honesty is expected. Trust is engaging and intimate. It needs to be earned.
- From Quality To Preference - Quality for the right price is a given today. Preference creates the sale.
- From Notoriety To Aspiration - Being known does not mean that you are also loved!
- From Identity To Personality - Identity is recognition. Personality is about character and charisma!
Function To Feel - The functionality of a product is about practical or
superficial qualities only. Sensorial design is about experiences.
- From Ubiquity To Presence - Ubiquity is seen. Emotional presence is felt.
- From Communication To Dialogue - Communication is telling. Dialogue is sharing.
- From Service To Relationship - Service is selling. Relationship is acknowledgment.