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Latest in: online
Product Experience

on: hellofax

Every once in a while I stumble on to a new tool. This one found me when I was looking to use a neighbors fax machine to send a video production estimate. (yes in …
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By Joanna Peña-Bickley
 · 
March 10, 2011
Creativity

ON: UNIQLO’s Animated Story

Move over GAP!  UNIQLO continues to push the envelope of their design of the digital retail space. Over the years many companies, including the GAP,  have tried to create interactive retail websites that ended …
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By Joanna Peña-Bickley
 · 
June 7, 2009
Creativity · Uncategorized

ON: UNIQLO’s Animated Story

Move over GAP!  UNIQLO continues to push the envelope of their design of the digital retail space. Over the years many companies, including the GAP,  have tried to create interactive retail websites that ended …
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By Joanna Peña-Bickley
 · 
June 7, 2009
Conversations

ON: Facebook Turns to Comcast for Video Sharing

Facebook has tapped Comcast's user-generated video platform, Ziddio, to be its official video-sharing service in a deal that also includes contests and a chance to have online videos air as part of a TV …
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By Joanna Peña-Bickley
 · 
February 7, 2007
Conversations

ON: Facebook Turns to Comcast for Video Sharing

Facebook has tapped Comcast's user-generated video platform, Ziddio, to be its official video-sharing service in a deal that also includes contests and a chance to have online videos air as part of a TV …
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By Joanna Peña-Bickley
 · 
February 7, 2007
Conversations

ON: Facebook Turns to Comcast for Video Sharing

Facebook has tapped Comcast's user-generated video platform, Ziddio, to be its official video-sharing service in a deal that also includes contests and a chance to have online videos air as part of a TV …
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By Joanna Peña-Bickley
 · 
February 7, 2007
Consumer Experience

ON: Our 2007 Mission

As the New Year rushes in fraught with opportunity for the interactive and digital marketing lets resolve to develop experiences that build our brands. Here are ten experience commandments to live by: From Consumers …
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By Joanna Peña-Bickley
 · 
December 22, 2006
Viral

ON: Seven Campaigns To Watch

Ogilvy in New York have racked up 200,000 YouTube visits with a series of virals for Foster’s beer, shot in shaky camcorder style and directing viewers to a bespoke site, http://www.crackopenafriendly.com. A nicely integrated …
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By Joanna Peña-Bickley
 · 
December 10, 2006
Industry Talk

ON:Sitting around the Campfire

Last week I had the opportunity to visit Steve Wax and folks at Campfire Media. They subscribed and practice the same “story-telling” methodology of viral marketing, I noted in an earlier post about convergence …
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By Joanna Peña-Bickley
 · 
October 25, 2006
Design & UI

ON: Walmart.com’s Facelife

Overall, Walmart.com’s redesign is a great improvement over their old site.  It brings them on par with Target.  However, I’m really surprised that Walmart didn’t implement some form of faceted/guided navigation (e.g. Endeca).  Perhaps …
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By Joanna Peña-Bickley
 · 
October 25, 2006

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