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ON:Sitting around the Campfire

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 · 
October 25, 2006
 · 
1 min read

Campfire
Last week I had the opportunity to visit Steve Wax and folks at Campfire Media.

They subscribed and practice the same “story-telling” methodology of viral marketing, I noted in an earlier post about convergence marketing.

“A virus catches on only if it forms a community where none existed. The infection feeds on fascination. Viral is the opposite of brute force. The more force you use, the less viral it becomes."

See the Fast Company article >>.

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ON:Sitting around the Campfire via @jpenabickley
Comments
The Curiosity Gap
.flickr-photo { border: solid 2px #000000; }.flickr-yourcomment { }.flickr-frame { text-align: left; padding: 3px; }.flickr-caption { font-size: 0.8em; margin-top: 0px; } 07-16-06 Creepy stairs, originally uploaded by Picture_taking_fool. The November …
The Curiosity Gap
.flickr-photo { border: solid 2px #000000; }.flickr-yourcomment { }.flickr-frame { text-align: left; padding: 3px; }.flickr-caption { font-size: 0.8em; margin-top: 0px; } 07-16-06 Creepy stairs, originally uploaded by Picture_taking_fool. The November …

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