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Industry Talk

ON:Sitting around the Campfire

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By Joanna Peña-Bickley
 · 
October 25, 2006
 · 
1 min read

Campfire
Last week I had the opportunity to visit Steve Wax and folks at Campfire Media.

They subscribed and practice the same “story-telling” methodology of viral marketing, I noted in an earlier post about convergence marketing.

“A virus catches on only if it forms a community where none existed. The infection feeds on fascination. Viral is the opposite of brute force. The more force you use, the less viral it becomes."

See the Fast Company article >>.

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Comments
Marketing Pop Culture
November 8, 2006 at 12:41 am
The Curiosity Gap
.flickr-photo { border: solid 2px #000000; }.flickr-yourcomment { }.flickr-frame { text-align: left; padding: 3px; }.flickr-caption { font-size: 0.8em; margin-top: 0px; } 07-16-06 Creepy stairs, originally uploaded by Picture_taking_fool. The November …
Reply
Marketing Pop Culture
November 8, 2006 at 12:41 am
The Curiosity Gap
.flickr-photo { border: solid 2px #000000; }.flickr-yourcomment { }.flickr-frame { text-align: left; padding: 3px; }.flickr-caption { font-size: 0.8em; margin-top: 0px; } 07-16-06 Creepy stairs, originally uploaded by Picture_taking_fool. The November …
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