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Latest in: eCommerce
Social Commerce · Social Media

Can Pinterest drive your online sales?

Pinterest is still the world’s fourth largest driver of web traffic, standing above Yahoo, Bing and even Twitter. But how often do those visits mean sales? The jury is still out on that question, but eCommerce …
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By Joanna Peña-Bickley
 · 
November 20, 2012
Widgets

ON: A Creative Conversation Architect’s View on Widgets

  Joanna Pena-Bickley    Originally uploaded by gregverdino In the greenroom hanging with the guys talking shop, Greg snapped this photo of me.  (babe you need a flash - i was standing right under …
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By Joanna Peña-Bickley
 · 
July 12, 2007
Interactive Marketing

ON: Online Sales of Flowers and Greeting Cards Jump 98 Percent in the Week Before Valentine’s Day

comScore Networks, a leader in the measuring the digital age, today released a study on e-commerce activity related to Valentine’s Day.  While several online retail categories experienced significant sales increases in the week preceding …
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By Joanna Peña-Bickley
 · 
February 19, 2007
Interactive Marketing

ON: Online Sales of Flowers and Greeting Cards Jump 98 Percent in the Week Before Valentine’s Day

comScore Networks, a leader in the measuring the digital age, today released a study on e-commerce activity related to Valentine’s Day.  While several online retail categories experienced significant sales increases in the week preceding …
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By Joanna Peña-Bickley
 · 
February 19, 2007
Interactive Marketing · Uncategorized

ON: Online Sales of Flowers and Greeting Cards Jump 98 Percent in the Week Before Valentine’s Day

comScore Networks, a leader in the measuring the digital age, today released a study on e-commerce activity related to Valentine’s Day.  While several online retail categories experienced significant sales increases in the week preceding …
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By Joanna Peña-Bickley
 · 
February 19, 2007
Conversations

ON: Drive Sales by Directing Searchers to Forums

By now it's something every marketer knows: That smaller -- albeit powerful -- group of brand fans can have an exponentially greater influence. But what many don't know is how to use search and …
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By Joanna Peña-Bickley
 · 
December 18, 2006
Viral

ON: Seven Campaigns To Watch

Ogilvy in New York have racked up 200,000 YouTube visits with a series of virals for Foster’s beer, shot in shaky camcorder style and directing viewers to a bespoke site, http://www.crackopenafriendly.com. A nicely integrated …
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By Joanna Peña-Bickley
 · 
December 10, 2006
Industry Talk

ON:Sitting around the Campfire

Last week I had the opportunity to visit Steve Wax and folks at Campfire Media. They subscribed and practice the same “story-telling” methodology of viral marketing, I noted in an earlier post about convergence …
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By Joanna Peña-Bickley
 · 
October 25, 2006
Design & UI

ON: Walmart.com’s Facelife

Overall, Walmart.com’s redesign is a great improvement over their old site.  It brings them on par with Target.  However, I’m really surprised that Walmart didn’t implement some form of faceted/guided navigation (e.g. Endeca).  Perhaps …
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By Joanna Peña-Bickley
 · 
October 25, 2006
The Next Big Thing

ON:MySpace Moves Into E-commerce

Music Store Called a Logical Next Step for Social-Networking Site. The decision by MySpace to add a music store -- and test its e-commerce legs -- has analysts and industry watchers asking one question: …
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By Joanna Peña-Bickley
 · 
September 6, 2006

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