comScore Networks, a leader in
the measuring the digital age, today released
a study on e-commerce activity related to Valentine’s Day. While several online retail categories
experienced significant sales increases in the week preceding the holiday,
flowers and greeting cards saw the most dramatic gains.
Compared to the average of the previous four
weeks, online sales in the category increased 98 percent to $24.5 million
during the week ending February 11. Jewelry
and watches also saw a bump in sales to $24.7 million, up 22 percent versus the
prior weeks.
Valentine's
Online
Five Weeks
Source:
|
|||
|
Millions ($)
|
||
E-Commerce
|
Avg of 4 Weeks Ending Feb. 4
|
Week Ending Feb. 11
|
Percentage Increase
|
Flowers
|
$12.4
|
$24.5
|
98%
|
Jewelry
|
$20.3
|
$24.7
|
22%
|
In recent years, consumers
have increasingly turned to the Web for Valentine’s Day gifts. Flowers, which are always a sentimental favorite, have experienced the
most noticeable spikes in online sales. By fulfilling orders through local florists, online flower
retailers have been especially effective in executing on-time deliveries for
Valentine’s Day, which has proven to be a godsend for many last minute
shoppers.
American Greetings Property Most Popular Online
Retailer for Flowers, Gifts and Greeting Cards
In January, more than 29
million Americans visited the Flowers, Gifts & Greeting Cards retail category,
representing approximately one out of every six U.S. Internet users. The American Greetings Property led the
category with 8.1 million visitors, followed by Hallmark (5.6 million visitors)
and RedEnvelope.com (1.9 million visitors).
Visitation
Unique
January
U.S.
Source:
|
|
|
Unique Visitors (000)
|
Total Internet : Total Audience
|
175,559
|
Flowers/Gifts/Greeting Cards
|
29,353
|
American
|
8,120
|
Hallmark
|
5,601
|
REDENVELOPE.COM
|
1,886
|
1-800-FLOWERS.COM
|
1,679
|
Martha
|
1,495
|
Celebrate
|
1,389
|
WEDDINGCHANNEL.COM
|
1,245
|
FTD.COM
|
1,163
|
PROFLOWERS.COM
|
1,124
|
Build-A-Bear
|
1,117
|
