August 2, 2010No Comments

on: interviewing at sterling cooper, draper, price

Mad Men aired it's fourth season premiere last sunday and and fans can now interview for a job at the new Sterling Cooper, Draper, Price.


Screen shot 2010-08-01 at 3.37.44 PM
 


check the Job Interview app out at: http://www.amctv.com/originals/madmen/job-interview/

I made it to senior partner by choosing the most cocky possible answers! 

on: interviewing at sterling cooper, draper, price via @jpenabickley

August 2, 2010No Comments

on: interviewing at sterling cooper, draper, price

Mad Men aired it's fourth season premiere last sunday and and fans can now interview for a job at the new Sterling Cooper, Draper, Price.


Screen shot 2010-08-01 at 3.37.44 PM
 


check the Job Interview app out at: http://www.amctv.com/originals/madmen/job-interview/

I made it to senior partner by choosing the most cocky possible answers! 

on: interviewing at sterling cooper, draper, price via @jpenabickley

May 3, 2010No Comments

on: the nokia nuron launch

If you have been watching my updates lately you have seen me reporting new finds in Harlem.  I have been doing this with the new Nokia Nuron and Ovi Maps. Last month this mobile device was launched and we created the social platform and campaign that allows you to update your status through our banner ads, widgets, FB app.  

Instead of limiting our audience to just facebook, we used a new social authentication API called Socialize from Gigya. This new service opened up the entire social web to our audience. From any one of our banners, widgets or sites you can update your status and share your location.


 
http://assets.hyfn.s3.amazonaws.com/nuron/nuron_widget.swf

The Gigya Socialize service aggregates authentication and social APIs from Facebook Connect, MySpace ID, Twitter, Google, Yahoo, and AOL to allow for easy sharing.  You can see it in action in the widget above. 

What I love most about this feature is that it's a full on demonstration of how easy it is to share your location, tag a picture or place with the Nokia Nuron.  Another cool feature is that the API allows you to customize just about everything in the status update. We were able to create branded status updates that link you to purchase the phone. [see below]

Screen shot 2010-05-03 at 9.41.28 AM
 So...Where are you right now?  Click the "share" button on the widget and let me know.


on: the nokia nuron launch via @jpenabickley

May 3, 2010No Comments

on: the nokia nuron launch

If you have been watching my updates lately you have seen me reporting new finds in Harlem.  I have been doing this with the new Nokia Nuron and Ovi Maps. Last month this mobile device was launched and we created the social platform and campaign that allows you to update your status through our banner ads, widgets, FB app.  

Instead of limiting our audience to just facebook, we used a new social authentication API called Socialize from Gigya. This new service opened up the entire social web to our audience. From any one of our banners, widgets or sites you can update your status and share your location.


 
http://assets.hyfn.s3.amazonaws.com/nuron/nuron_widget.swf

The Gigya Socialize service aggregates authentication and social APIs from Facebook Connect, MySpace ID, Twitter, Google, Yahoo, and AOL to allow for easy sharing.  You can see it in action in the widget above. 

What I love most about this feature is that it's a full on demonstration of how easy it is to share your location, tag a picture or place with the Nokia Nuron.  Another cool feature is that the API allows you to customize just about everything in the status update. We were able to create branded status updates that link you to purchase the phone. [see below]

Screen shot 2010-05-03 at 9.41.28 AM
 So...Where are you right now?  Click the "share" button on the widget and let me know.


on: the nokia nuron launch via @jpenabickley

March 28, 20102 Comments

ON: Your Location. Location. Location.

2010 is shaping up to be the year we all share our location.  The proliferation of location-based services (LBS), (also known as tagging, checking in or location-based social media) has finally reached a tipping point.  While geo-tagging has been around for years, this year's SXSW conference in Austin, Texas, proved to be the location based service's Quinceañera.

Read more about the location-based social media ecosystem and why we are doing it at iWunderNYC!http://www.iwundernyc.com/weblog/2010/03/whats-your-20.html

ON: Your Location. Location. Location. via @jpenabickley

March 28, 20101 Comment

ON: Your Location. Location. Location.

2010 is shaping up to be the year we all share our location.  The proliferation of location-based services (LBS), (also known as tagging, checking in or location-based social media) has finally reached a tipping point.  While geo-tagging has been around for years, this year's SXSW conference in Austin, Texas, proved to be the location based service's Quinceañera.

Read more about the location-based social media ecosystem and why we are doing it at iWunderNYC!http://www.iwundernyc.com/weblog/2010/03/whats-your-20.html

ON: Your Location. Location. Location. via @jpenabickley

June 23, 2009No Comments

ON: LG’s Smart Light Monitor Experience

LG has launched a fantastic promotional site.  The new Smart Light monitor site offers you a front seat to in depth discovery while taking on a worthy cause.  LG's technology works like an owls sight.   Its predictive features are integrated into this well designed site.

When you play with the site's functionality and navigation you realize that the site holds the promise of the product incredibly natural ways.

Picture 3

The curios clue finder ties in a social media streams by taking in feeds from Flickr photo pools and YouTube content that allow the user to experience detailed discoveries. This functionality is perfectly designed as it does not attempt to "build community", which is a mistake that many brands make.  

The design aggregates existing content and uses it to entertain and inform the user.  In my opinion, this the way we should be looking at utilizing social media platforms and their functionality.

Picture 7

When you visit the showroom the site offers one of time most beautifully designed demonstrations of technology that I have seen in a long time.  The Cinema mode is captivating.  It made me want to trade in  my Apple display for the Smart Light monitor.

What would a 2.0 site be with out a widget for bloggers? Now most of you know that I think that in the past year widgets have just been abused. A widget is there to facilitate the spread a good idea - it is not the idea. This one gives me a real reason for displaying it on my blog.  If I can save one animal it was worth posting it. 

The only criticisms I have of the site is that the writing could have been stronger by explaining the humanitarian reason for deeper engagement, the site and content is not coming up in search engines as well as it could have and in the widget section the drop down menu used to select your country is a bit over designed and hard to get to your country easily.

I encourage you to discover this site at :http://www.smamot.com/en/

ON: LG’s Smart Light Monitor Experience via @jpenabickley

September 7, 2008No Comments

ON: Promoting ON in Facebook

Join me on Facebook's Blog Network.

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ON: Promoting ON in Facebook via @jpenabickley

September 7, 2008No Comments

ON: Promoting ON in Facebook

Join me on Facebook's Blog Network.

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ON: Promoting ON in Facebook via @jpenabickley

September 6, 2008No Comments

ON: Tennis Lovers Widget From IBM

I am a tennis junkie.  So when I was on LinkedIn this morning the IBM Ad unit with live US Open scores caught my eye.  When I looked closer I noted that IBM created a simple scores widget as it is one of the big sponsors of the US open.

http://widgets.clearspring.com/o/48a32c501ffbc27b/48ab4a4cd6234d68/48a32c501ffbc27b/64944ccc

I love the menu at the bottom which opens a plethora of of options like the IBM innovations at the Open, mobile scores and popular photos. Nice Work - This widgets packs a hard serve at creating a reason to install a branded widget on this page.  Tons of utility!

Go Serena & Nadal Go!

ON: Tennis Lovers Widget From IBM via @jpenabickley
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