Interactive Advertising Archives - Joanna Peña-Bickley | JoannaPenaBickley.com

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Latest in: Interactive Advertising

ON: 2007 Web Trends Map

The IA Trend Map shows all the big players, the current Internet trends and how they’re connected. It’s totally unscientific and almost useless, but definitely fun to look at.

By Joanna Peña-Bickley

·

January 11, 2007

Consumer Experience

ON: Our 2007 Mission

As the New Year rushes in fraught with opportunity for the interactive and digital marketing lets resolve to develop experiences that build our brands. Here are ten experience commandments to live by: From Consumers …

By Joanna Peña-Bickley

·

December 22, 2006

Online Media / OLA

ON: MySpace Beatdown of Yahoo

The debate over which site had the most November page views reflects the difficulty of tallying Web traffic, and billions of ad dollars are at stake. On the Web, the competition for most popular …

By Joanna Peña-Bickley

·

December 19, 2006

Online Media / OLA

ON: MySpace Beatdown of Yahoo

The debate over which site had the most November page views reflects the difficulty of tallying Web traffic, and billions of ad dollars are at stake. On the Web, the competition for most popular …

By Joanna Peña-Bickley

·

December 19, 2006

ON: Seven Campaigns To Watch

Ogilvy in New York have racked up 200,000 YouTube visits with a series of virals for Foster’s beer, shot in shaky camcorder style and directing viewers to a bespoke site, http://www.crackopenafriendly.com. A nicely integrated …

By Joanna Peña-Bickley

·

December 10, 2006

ON:Sitting around the Campfire

Last week I had the opportunity to visit Steve Wax and folks at Campfire Media. They subscribed and practice the same “story-telling” methodology of viral marketing, I noted in an earlier post about convergence …

By Joanna Peña-Bickley

·

October 25, 2006

ON: Walmart.com’s Facelife

Overall, Walmart.com’s redesign is a great improvement over their old site. It brings them on par with Target. However, I’m really surprised that Walmart didn’t implement some form of faceted/guided navigation (e.g. Endeca). Perhaps …

By Joanna Peña-Bickley

·

October 25, 2006

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