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February 17, 2019No Comments

Design 2020

Design 2020

In 2019, we are all in a race to 2020.

Generation Z has arrived, and they expect intelligently designed brand experiences.  Gen Z’s 44 billion dollars of disposable income has triggered a tsunami of change as industry races towards 2020. In a recent C-suite study, 68 percent of C-suite executives expect their enterprise organizations to emphasize customer experience over products. During industry’s dance with disruption, Design has elevated itself at the new seat of power at the table and in the boardroom.

That seat comes with expectations that design will act as a conductor of a symphonic enterprise. Great design leaders share the same characteristics as conductors of an orchestra. Like Gustavo Dudamel  or Alondra de la Parra’s ability to seat an inclusive band of musicians who bring to life a euphoric cacophony of sound that heals and inspires the soul, design leaders, have the ability to conduct the enterprise like a symphony to deliver intelligent brand experiences that matter for customers and our world. From the momentous design trends composing change at the scale of the cosmos to minuets found in crafting design systems, I will lay the foundation for the future of design.

Click Here To Read The Report

Generation Z has arrived, and they expect intelligently designed brand experiences.  Gen Z’s 44 billion dollars of disposable income has triggered a tsunami of change as industry races towards 2020. By @jojobickley via @jpenabickley

August 13, 2018No Comments

#5Things – The Week of 08.14.2018

5 Things with Joanna Peña-Bickley
Week of 08.13.2018
1. The Empathic Civilization: The Race to Global Consciousness in a World in Crisis.
2. Redesigning Air Force One
3. AmericaForce.co
4. Enchanting experience design shout out: Robot Food
5. Ikea's Glocal design

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August 23, 2015No Comments

Malmö, Are You Ready-To-Wear The Future?

Experience Design in Malmo, Sweden. 

As I stepped off the train from Copenhagen at Malmo’s Central Station I was transported in to an artists utopia.  From the modernest architecture, to the smart streets that act as intelligent pathways for pedestrian, bike and auto traffic to the meticulous craft of Swedish minimalism felt in every building, floor plan and fixture this community was designed to welcome design thinkers from all over the world. This immersive environment was the perfect stage for The Conference, a uniting of the brightest designers, engineers and scientists who are shaping the intersection business, education, art and technology.

From Robotics and Artificial Intelligence to Drones and Space Travel to the Internet of Things and Wearables the possibilities of how technology in the hands of the brightest minds could create an exciting future fraught with opportunities for our planet and humankind. 

When The Conference organizers ask me to speak, I couldn't have been more honored and excited to share my optimism, energy and activism for the growing woman in creative & tech movement as well as share how Ready-To-Wear Tech is having a profound impact on the future of industries.

My Talk, Ready-To-Wear The Future, began my sharing my belief that there is a unique dialog between fiction and invention.   For me - I use the inspiration of fiction and storytelling to inspire my ideas and designs.  Whether it is the magic carpets and fly shoes from the tales of Hans Christian Anderson and The Brothers Grim or the Comics of Frank Miller or space fantasies of Gene Roddenberry, Experience Designers should do more than simply collect data they should give the wearers super human powers that elevate the mundane into enchanting experience powered by data.  When we do we can impact the we work, live and play.

Empowered By Wearables - My Talk

View video at: http://videos.theconference.se/joanna-pena-bickley-ibm-interactive

Empowered By Wearables Q&A

View video at: http://videos.theconference.se/qa-empowered-by-wearable-tech

April 14, 2015No Comments

CES: Girls Gone Walking with IBM

For the first year, IBMiX participated in a remarkable walking tour with the Girls Lounge. The #GirlsGoneWalkin tour was designed to guide 100 female media and marketing executives around the convention center floors providing them an glimpse into the near in future for their brands.

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November 25, 2007No Comments

ON: Experience Design Matters

Today I was studying along side of my daughter who is preparing for a role in a play.  We were discussing the emotions that her character was feeling and the empathy that she needed to draw from her audience.  At that point - I made my own connection for a brand that I am ideate-ing for... I had that moment when it all came to me and the big idea emerged. That epiphany brought me to explore what makes a strong brand experience.

The wallpaper of Spanish caveman, the hieroglyph-ridden obelisks of ancient Egypt - modern design descends from a primeval tradition of iconography, embodying the same simplicity, directness and preoccupation with visual codification humans embraced long long ago.  Since the dawn of design our ancient ancestors communicated through visual icons just as modern day brands speak to consumers through experience.

Today consumer brands speak through advertising, the internet and packaging.  Business brands converse with audiences through sales forces, literature  and the internet.  Each medium contributes beyond the intended message.  For example, a phone number on a business card carries different baggage that that of the same phone number etched on a bathroom wall.  Its not just what is said, but how and where it is said.

Because a brand appears so often and in so many places its message must be clear, refined and protected.   In creating branded experiences all of the mediums come together to sing one common song, some in different octaves... but they converge to deliver a symphony that spawns consumer emotions - gut feelings and desire.  It is that desire that sells products and services.

"The creation of art is not the fulfillment of a need but the creation of a need.  The world never needed Beethoven's Fifth Symphony until he created it.  Now we could not live without it." - Louis I Kahn

October 31, 20072 Comments

ON: Great Design Shops


This past week I was shopping for flash design shops.  After revisiting some of my old favorites  creaktif.com and 2advanced.com I found that they are still at the edge of interactive design.  Check them out.


I noted that they did a ton of brand prototypes with non-traditional navigational expereinces(lots of easter eggs) .  I rarely predict the future of our industry but I think this the future of Expereince Design.  Thoughts?

ON: Great Design Shops via @jpenabickley

September 18, 2007No Comments

ON: Universal Usability

This is a great deck put out by Nokia on insights that have lead to the development of better features and more usable handsets. This is one of the most insightful user experience decks I have seen in a long time.


ON: Universal Usability via @jpenabickley

March 24, 2007No Comments

ON: The New Yorker Redesigned

Take a classic publication and give it lift through an new interface and what you get is the newly designed New Yorker!


View it at: http://www.newyorker.com/

ON: The New Yorker Redesigned via @jpenabickley

March 22, 2007No Comments

ON: Digital+Marketing

Developments in Digital marketing and media are happening at such breakneck speed that marketers must prepare to navigate them--or be left behind. The Creative leaders today are born digital and have a hybrid of skills.  See this great interview from OMMA.


ON: Digital+Marketing via @jpenabickley



Joanna routinely to speaks and keynotes at conferences, corporations, non-profits, educational and professional organizations. Her subject matter expertise is customized to meet the needs of each audience. 

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TALK: Making Magic with Ai

Ai is the tool of the modern magician. At the nascent stages of the another industrial and social revolution, magic + math, multiplied by design makes what is invariable hard — seem remarkably easy.

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Begin the week with a health dose of inspiration, exploration. #5Things is a springboard for creativity, invention and thinking big. Join the optimistic intersection of design, tech and modern life on spaceship earth. 

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