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Latest in: PR
Branding

ON: Diageo’s Buzz Launch Formula

I was perusing the blogs today and rolled across B. Bonin Bough's post on what I think is one of the best communication strategies I have seen in a long time. Enter the Buzz …
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By Joanna Peña-Bickley
 · 
June 27, 2007
Branding

ON: Diageo’s Buzz Launch Formula

I was perusing the blogs today and rolled across B. Bonin Bough's post on what I think is one of the best communication strategies I have seen in a long time. Enter the Buzz …
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By Joanna Peña-Bickley
 · 
June 27, 2007
Uncategorized

ON: Starbucks

When reading through the Starbuck Gossip blog what you find is that if read enough and you’ll notice that consumers wonder about things we’d never think that they’d wonder about. Like all consumer generated …
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By Joanna Peña-Bickley
 · 
December 21, 2006
Uncategorized

Is Your Brand Safe?

Are you pro or against working with ad networks?Why? If you, either through an internal department or an agency, work with ad networks, are you happy with the placements your ads get through ad …
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By Joanna Peña-Bickley
 · 
October 18, 2006
Interactive Marketing

The Online Ad Game

There are so many aspects to the online advertising space that confuse marketers and agencies who act as the client advocate in the interactive space. After conducting a number of industry interviews with ad …
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By Joanna Peña-Bickley
 · 
October 18, 2006
Get In The Game - Gaming

ON: 56% of Active Gamers Are Online, 64% Are Women

Among the roughly 117 million "Active Gamers" in the U.S. in 2006, more than half (56 percent) play games online, and 64 percent of all online gamers are women, according to Nielsen Entertainment's third …
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By Joanna Peña-Bickley
 · 
October 5, 2006
The Next Big Thing

ON: Google’s Mashup Dance

Google Gadgets now allows anyone to add them to any page, not just your Google personalized homepage. Here's a sample; try it out for yourself and get the code for your blog, MySpace page, …
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By Joanna Peña-Bickley
 · 
October 5, 2006
Fab Experiences

ON:The Black Dahlia

Entertainment properties are quickly showing a move towards in video ads and a user interface that makes you, the consumer, a part of the movie magic.  I cannot comment on the movie.  but the …
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By Joanna Peña-Bickley
 · 
October 3, 2006
Marketing Speak

ON: Converging Channels

I've been reading Convergence Culture by Henry Jenkins. It's brilliant - lots of great ideas and required reading for anyone who works to drive consumers to a brand. One form of convergence he covers …
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By Joanna Peña-Bickley
 · 
October 3, 2006
Design & UI

ON: The Art of the Unlaunch

Product development cycles are long and iterative, so much so that it presents some significant PR challenges.  As I have embarked on the development of products dircted at the agency market, I am looking …
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By Joanna Peña-Bickley
 · 
September 12, 2006

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