Product development cycles are long and iterative, so much so that it presents some significant PR challenges. As I have embarked on the development of products dircted at the agency market, I am looking to build in open source innovation and industry buzz to my process.
A recent articilce in Media Gurilla caught my eye.
Not sure if this is the right method, but the post was definatley worth a read. Read post at: http://mmanuel.typepad.com/media_guerrilla/