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Design & UI

ON: The Art of the Unlaunch

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By Joanna Peña-Bickley
 · 
September 12, 2006
 · 
1 min read

Product development cycles are long and iterative, so much so that it presents some significant PR challenges.  As I have embarked on the development of products dircted at the agency market, I am looking to build in open source innovation and industry buzz to my process.

A recent articilce in Media Gurilla caught my eye. 
Not sure if this is the right method, but the post was definatley worth a read.  Read post at: http://mmanuel.typepad.com/media_guerrilla/

Tagged: advertising · Agency · digital marekting · interactive marketing · media · media gurilla · PR · product development · public relations
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