ON: The Art of the Unlaunch

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Design & UI

ON: The Art of the Unlaunch

By Joanna Peña-Bickley

September 12, 2006

1 min read

Product development cycles are long and iterative, so much so that it presents some significant PR challenges. As I have embarked on the development of products dircted at the agency market, I am looking to build in open source innovation and industry buzz to my process.

A recent articilce in Media Gurilla caught my eye.
Not sure if this is the right method, but the post was definatley worth a read. Read post at: http://mmanuel.typepad.com/media_guerrilla/