Product development cycles are long and iterative, so much so that it presents some significant PR challenges.  As I have embarked on the development of products dircted at the agency market, I am looking to build in open source innovation and industry buzz to my process.

A recent articilce in Media Gurilla caught my eye. 
Not sure if this is the right method, but the post was definatley worth a read.  Read post at:

ON: The Art of the Unlaunch via @jpenabickley