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Latest in: public relations

ON: Starbucks

When reading through the Starbuck Gossip blog what you find is that if read enough and you’ll notice that consumers wonder about things we’d never think that they’d wonder about. Like all consumer generated …
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December 21, 2006

Is Your Brand Safe?

Are you pro or against working with ad networks?Why? If you, either through an internal department or an agency, work with ad networks, are you happy with the placements your ads get through ad …
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October 18, 2006

The Online Ad Game

There are so many aspects to the online advertising space that confuse marketers and agencies who act as the client advocate in the interactive space. After conducting a number of industry interviews with ad …
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October 18, 2006

ON: 56% of Active Gamers Are Online, 64% Are Women

Among the roughly 117 million "Active Gamers" in the U.S. in 2006, more than half (56 percent) play games online, and 64 percent of all online gamers are women, according to Nielsen Entertainment's third …
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 · 
October 5, 2006

ON: Google’s Mashup Dance

Google Gadgets now allows anyone to add them to any page, not just your Google personalized homepage. Here's a sample; try it out for yourself and get the code for your blog, MySpace page, …
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 · 
October 5, 2006

ON:The Black Dahlia

Entertainment properties are quickly showing a move towards in video ads and a user interface that makes you, the consumer, a part of the movie magic.  I cannot comment on the movie.  but the …
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 · 
October 3, 2006

ON: Converging Channels

I've been reading Convergence Culture by Henry Jenkins. It's brilliant - lots of great ideas and required reading for anyone who works to drive consumers to a brand. One form of convergence he covers …
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October 3, 2006

ON: The Art of the Unlaunch

Product development cycles are long and iterative, so much so that it presents some significant PR challenges.  As I have embarked on the development of products dircted at the agency market, I am looking …
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 · 
September 12, 2006

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