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December 24, 20072 Comments

ON: Jakob Nielsen’s Dated Viewpoint

Jakob_nielsen
It is rare that I let a post ruin my day or make my blood boil.  However, I got a chance to read Jakob Nielsen's article on his Alertbox called, Web 2.0 Can Be Dangerous and it had me seeing red.  In recent years, I have found most of Nielsen's posts are close-minded and ill informed – yet his write up on Web 2.0 Can Be Dangerous was the worst offender and takes the cake.

The main point of his
article is to prove that:

“AJAX, rich Internet UIs, mashups, communities, and
user-generated content often add more complexity than they're worth. They also
divert design resources and prove (once again) that what's hyped is rarely
what's most profitable.”

Fellow practitioners agree that his POVs are just that - his personal view, take, opinion, etc.  However, as an active practitioner of  AJAX, rich Internet UIs, mashups, communities, and user-generated content programs I can attest that these are not methods and languages are not hyped, they are a basic need in the conversation economy.  Moreover, they have improved the way we think, build, and create experiences for consumers to engage within.  Not only do I disagree that we divert design resources, but I would state that design resources need to jump into the game and treat their work as if it were always in beta. (Like a great car designer or architect)  old school designers need to get into the game.

He makes many arguments, one of which is there are two few users for community and user-generated content.  After examining three different teen studies conducted by major media companies and one from Forrester that show 75% are active contributors in online community content, it is presumable that users are not limiting their online conversations and dialogs to merely interesting business tasks.

The vast majority of his points are off and have no real world practitioner’s basis for the conclusions except one.

“Instead of adding Facebook-like features that let users bite other
users and turn them into zombies, the B2B site would get more sales by offering
clear prices, good product photos, detailed specs, convincing whitepapers, an
easily navigable information architecture... Before throwing spending money at 2.0 features, make sure that you have
all the 1.0 requirements working to perfection.”

We in the digital world should take to heart.  This was a good point but the way it is stated is a bit backwards and stated with the attitude of a dictator (someone who does not seek outside insights to find solutions to a problem) when getting to that conclusion, I have hard time taking the article seriously.

What Nielsen has managed to do with his latest post is prove that Web 1.0 guys who refuse to see the light of new consumer engagement models. Nielson proves the he cannot evolve with the help of insights and has inevitably become the old guy at the bar, trying to pick up women with bad pick-up lines. Simultaneously, AJAX practitioners  are reaping the benefits of listening, changing practices to evolve with their audience (like any good partner should).

One of his arguments takes on profitability, which can be discredited by any number of profitable web companies that have been pushing the envelope of innovation.

Practitioners sound off... Do you think Jakob Nielsen's viewpoint keeps the industry from moving forward?  Alternatively, does it keep us in a method that helped prove the demise of the 1.0 model?

ON: Jakob Nielsen’s Dated Viewpoint via @jpenabickley

December 24, 20072 Comments

ON: Jakob Nielsen’s Dated Viewpoint

Jakob_nielsen
It is rare that I let a post ruin my day or make my blood boil.  However, I got a chance to read Jakob Nielsen's article on his Alertbox called, Web 2.0 Can Be Dangerous and it had me seeing red.  In recent years, I have found most of Nielsen's posts are close-minded and ill informed – yet his write up on Web 2.0 Can Be Dangerous was the worst offender and takes the cake.

The main point of his
article is to prove that:

“AJAX, rich Internet UIs, mashups, communities, and
user-generated content often add more complexity than they're worth. They also
divert design resources and prove (once again) that what's hyped is rarely
what's most profitable.”

Fellow practitioners agree that his POVs are just that - his personal view, take, opinion, etc.  However, as an active practitioner of  AJAX, rich Internet UIs, mashups, communities, and user-generated content programs I can attest that these are not methods and languages are not hyped, they are a basic need in the conversation economy.  Moreover, they have improved the way we think, build, and create experiences for consumers to engage within.  Not only do I disagree that we divert design resources, but I would state that design resources need to jump into the game and treat their work as if it were always in beta. (Like a great car designer or architect)  old school designers need to get into the game.

He makes many arguments, one of which is there are two few users for community and user-generated content.  After examining three different teen studies conducted by major media companies and one from Forrester that show 75% are active contributors in online community content, it is presumable that users are not limiting their online conversations and dialogs to merely interesting business tasks.

The vast majority of his points are off and have no real world practitioner’s basis for the conclusions except one.

“Instead of adding Facebook-like features that let users bite other
users and turn them into zombies, the B2B site would get more sales by offering
clear prices, good product photos, detailed specs, convincing whitepapers, an
easily navigable information architecture... Before throwing spending money at 2.0 features, make sure that you have
all the 1.0 requirements working to perfection.”

We in the digital world should take to heart.  This was a good point but the way it is stated is a bit backwards and stated with the attitude of a dictator (someone who does not seek outside insights to find solutions to a problem) when getting to that conclusion, I have hard time taking the article seriously.

What Nielsen has managed to do with his latest post is prove that Web 1.0 guys who refuse to see the light of new consumer engagement models. Nielson proves the he cannot evolve with the help of insights and has inevitably become the old guy at the bar, trying to pick up women with bad pick-up lines. Simultaneously, AJAX practitioners  are reaping the benefits of listening, changing practices to evolve with their audience (like any good partner should).

One of his arguments takes on profitability, which can be discredited by any number of profitable web companies that have been pushing the envelope of innovation.

Practitioners sound off... Do you think Jakob Nielsen's viewpoint keeps the industry from moving forward?  Alternatively, does it keep us in a method that helped prove the demise of the 1.0 model?

ON: Jakob Nielsen’s Dated Viewpoint via @jpenabickley

December 24, 20072 Comments

ON: Jakob Nielsen’s Dated Viewpoint

Jakob_nielsen
It is rare that I let a post ruin my day or make my blood boil.  However, I got a chance to read Jakob Nielsen's article on his Alertbox called, Web 2.0 Can Be Dangerous and it had me seeing red.  In recent years, I have found most of Nielsen's posts are close-minded and ill informed – yet his write up on Web 2.0 Can Be Dangerous was the worst offender and takes the cake.

The main point of his
article is to prove that:

“AJAX, rich Internet UIs, mashups, communities, and
user-generated content often add more complexity than they're worth. They also
divert design resources and prove (once again) that what's hyped is rarely
what's most profitable.”

Fellow practitioners agree that his POVs are just that - his personal view, take, opinion, etc.  However, as an active practitioner of  AJAX, rich Internet UIs, mashups, communities, and user-generated content programs I can attest that these are not methods and languages are not hyped, they are a basic need in the conversation economy.  Moreover, they have improved the way we think, build, and create experiences for consumers to engage within.  Not only do I disagree that we divert design resources, but I would state that design resources need to jump into the game and treat their work as if it were always in beta. (Like a great car designer or architect)  old school designers need to get into the game.

He makes many arguments, one of which is there are two few users for community and user-generated content.  After examining three different teen studies conducted by major media companies and one from Forrester that show 75% are active contributors in online community content, it is presumable that users are not limiting their online conversations and dialogs to merely interesting business tasks.

The vast majority of his points are off and have no real world practitioner’s basis for the conclusions except one.

“Instead of adding Facebook-like features that let users bite other
users and turn them into zombies, the B2B site would get more sales by offering
clear prices, good product photos, detailed specs, convincing whitepapers, an
easily navigable information architecture... Before throwing spending money at 2.0 features, make sure that you have
all the 1.0 requirements working to perfection.”

We in the digital world should take to heart.  This was a good point but the way it is stated is a bit backwards and stated with the attitude of a dictator (someone who does not seek outside insights to find solutions to a problem) when getting to that conclusion, I have hard time taking the article seriously.

What Nielsen has managed to do with his latest post is prove that Web 1.0 guys who refuse to see the light of new consumer engagement models. Nielson proves the he cannot evolve with the help of insights and has inevitably become the old guy at the bar, trying to pick up women with bad pick-up lines. Simultaneously, AJAX practitioners  are reaping the benefits of listening, changing practices to evolve with their audience (like any good partner should).

One of his arguments takes on profitability, which can be discredited by any number of profitable web companies that have been pushing the envelope of innovation.

Practitioners sound off... Do you think Jakob Nielsen's viewpoint keeps the industry from moving forward?  Alternatively, does it keep us in a method that helped prove the demise of the 1.0 model?

ON: Jakob Nielsen’s Dated Viewpoint via @jpenabickley

November 24, 2007No Comments

ON: A Social T

Social31000

Do you consider yourself to be a social networking extrovert? I have always found the numerous studies on behavior in social networks by people who are typically considered introverts odd.  (I will save that topic for a day when I am not suffering from turkey coma) That topic aside - I found the perfect shirt for you tech savvy social butterflys.  Don't clutter your blog with one more button.. wear them

Social71000
 

Keep an eye out for me this winter in the park as I will buy one for my nightly walks as I make an attempt at getting back on the healthy living wagon.... (I had WAY to much turkey)

ON: A Social T via @jpenabickley

July 20, 20072 Comments

ON: Where are the Joneses Wiki

Picture_5

I love Wiki's! I love the idea of collaborative creativity across the web.  The core of sharing starts with a Wiki so in the spirit of not wanting to detract from the online hotness that is Wikipedia - but using the Wiki technology has now been put to a potentially even more exciting
use.

Wala moment! Enter Meet the Joneses, a highly interactive online comedy sitcom, with Ford as the key sponsor.

Episodes
are posted daily, with a variety of web 2.0 worthy ways for viewers and
collaborators to get involved. The series follows Dawn and Ian,
daughter and son of a prolific sperm donor, on their quest around
Europe finding a potentially infinite number of siblings. Episodes are
hosted at www.wherearethejoneses.com where comments can be posted to
the blog, or for the more intrepid, a wiki site (http://wherearethejoneses.wikidot.com/)
allows you to be script writers to add, remove and edit content online,
in a giant user-generated, collaborative project. Flickr, Twitter,
MySpace and Facebook all provide access points to the story and
characters, as well as blogs on WordPress.

Can you imagine the exciting challenge,
exploring new ways of delivering and targeting comedy in a totally
original, interactive format. The beauty of this adventure is that no one person knows where it will end, that’s quite literally
up to the users/fans.

ON: Where are the Joneses Wiki via @jpenabickley

July 18, 2007No Comments

ON: AMEX, VW and Jim Beam – Quit Spamming Me…We are Not Friends

Having spent years developing relationship marketing strategies for big brands, I am now of the opinion that affinity for a brand can wear off quickly when they begin spamming you with irrelevant crap!

I offer a bit of a cynical view when it comes to RM programs as everyone says they have one...but are they really offering consumers anything of value to inspire loyalty? 

When Jim Beam sends me the latest sticker for my decanter do they really know me?  If they did they would offer me something I found valuable...not another sticker or calendar at Christmas.  (Which by the way I am Jewish.)

I am of the mindset that these brands need to stop spamming us as well as giving thoughtless gifts.  This has yet to win over my affection or affinity.  Give me a badge I can wear (not literally - but metaphorically) Give me something that is all about me.  Something I can wear and make it my own.

Make it simple! Stop emailing and start using RSS (real simple syndication). All major consumer email carriers have readers.  Shoot Google has a great way to keep track of brands that have RSS feeds in their easy to use iGoogle interface.  Give me the information I want in a simple format so that I can gain quick access.

After the latest spam from AMEX for the alert for My WishList or the next tasting in a town that is to far too walk to I beg brand mavens to stop the madness and give me something that is worthy of me repeating.  Something that is true to your brand.

I want, like all consumers want, to be in the know and feel smart. How is your brand delivering information so that I am a better, smarter, and quicker consumer?

AMEX, Jim Beam and Reel Video quit spamming me.  Give me an RSS feed
for my rewards points and my favorite programs.   

Throw in widget that spits out valuable information I cannot get anywhere else. Allow me to repost it and show people how cool I am.  I would love for VW to create a widget that told me it was time to put my top up on a rainy day. (That way I could stay far away from the dreaded condition of swamp-ass on a summer day.)  And then you have me at hello.

ON: AMEX, VW and Jim Beam – Quit Spamming Me…We are Not Friends via @jpenabickley

June 3, 2007No Comments

ON: Love 2.0

Featured today on YouTube: Love 2.0, a tale of unrequited love told through the medium of Web 2.0 services (embedded below).

Look out for references to Digg, MySpace, Facebook, YouTube,
del.icio.us and the Digg key. A full understanding of the lyrics
probably means you need to go cut the tether rope from your laptop to your hip and outside more often.

ON: Love 2.0 via @jpenabickley

April 16, 2007No Comments

ON: Starting Conversations in Social Circles

I recently spoke to a group of executive level marketers about the consumer conversations that were taking place on the web.  The one point I always drive home is that a brand should want to be a conversation catalyst in its niche world.

https://s3.amazonaws.com:443/slideshare/ssplayer.swf?id=38884&doc=social-media-101-creating-conversations-in-social-circles-12266

ON: Starting Conversations in Social Circles via @jpenabickley

April 8, 20073 Comments

ON: Calvin Klein & in2U

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Today, I was making a list of this years worst brand launches.  I stumbled upon Calvin Klein's IN2U.  What occurred to me is that if CK had done their homework on this audience, it would have realized that their teenage angst would backfire on the brand before it hit the shelves.  I start with the ad of 2 models as opposed to real people.  Their target wants their place in the sun... their 15 MB of fame.

Aside from the obvious mis-steps such as the use of IM vernacular the new site for Calvin Klein's CKin2U perfume as pointed out by
Adland, does
anyone else look at this visual of a guy pressing up against a girl and think "Gee those two are representative of our "technosexual" generation".  I think not!

Picture_2

The site is not very deep, nor is it rich... So why use flash if not for a level of rich media?  Where is the content?  Hopefully when they launch this site it will give us some meat so that I would want to use the "send to a friend" feature.

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ON: Calvin Klein & in2U via @jpenabickley

March 4, 20076 Comments

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