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Latest in: Web 2.0
Viral

ON: Five things about Joanna Pena-Bickley

A blog-Tag game has been spreading like wildfire in the blogosphere in the last days in which bloggers are sharing five things about themselves that relatively few people know, and then tagging five other …
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By Joanna Peña-Bickley
 · 
December 31, 2006
Interactive Marketing

ON: Web Awards 2007

Calls for entries to the web awards!  Click here to enter >>
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By Joanna Peña-Bickley
 · 
November 21, 2006
Interactive Marketing

ON: Web Awards 2007

Calls for entries to the web awards!  Click here to enter >>
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By Joanna Peña-Bickley
 · 
November 21, 2006
Uncategorized

Is Your Brand Safe?

Are you pro or against working with ad networks?Why? If you, either through an internal department or an agency, work with ad networks, are you happy with the placements your ads get through ad …
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By Joanna Peña-Bickley
 · 
October 18, 2006
Interactive Marketing

The Online Ad Game

There are so many aspects to the online advertising space that confuse marketers and agencies who act as the client advocate in the interactive space. After conducting a number of industry interviews with ad …
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By Joanna Peña-Bickley
 · 
October 18, 2006
Get In The Game - Gaming

ON: 56% of Active Gamers Are Online, 64% Are Women

Among the roughly 117 million "Active Gamers" in the U.S. in 2006, more than half (56 percent) play games online, and 64 percent of all online gamers are women, according to Nielsen Entertainment's third …
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By Joanna Peña-Bickley
 · 
October 5, 2006
The Next Big Thing

ON: Google’s Mashup Dance

Google Gadgets now allows anyone to add them to any page, not just your Google personalized homepage. Here's a sample; try it out for yourself and get the code for your blog, MySpace page, …
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By Joanna Peña-Bickley
 · 
October 5, 2006
Fab Experiences

ON:The Black Dahlia

Entertainment properties are quickly showing a move towards in video ads and a user interface that makes you, the consumer, a part of the movie magic.  I cannot comment on the movie.  but the …
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By Joanna Peña-Bickley
 · 
October 3, 2006
Marketing Speak

ON: Converging Channels

I've been reading Convergence Culture by Henry Jenkins. It's brilliant - lots of great ideas and required reading for anyone who works to drive consumers to a brand. One form of convergence he covers …
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By Joanna Peña-Bickley
 · 
October 3, 2006
The Soap Box

ON: Learning from Web 1.0 and Evolving video

(I start this post by disclosing that I do realize that I am dating myself and may sound like an old crotchety Internet executive) As an internet executive that as been around long enough …
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By Joanna Peña-Bickley
 · 
September 19, 2006
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