I recently spoke to a group of executive level marketers about the consumer conversations that were taking place on the web.  The one point I always drive home is that a brand should want to be a conversation catalyst in its niche world.

https://s3.amazonaws.com:443/slideshare/ssplayer.swf?id=38884&doc=social-media-101-creating-conversations-in-social-circles-12266

ON: Starting Conversations in Social Circles via @jpenabickley