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March 9, 20092 Comments

ON: Media Shifts to Social

According to a new report from Netpop Research, "Media Shifts to Social," the percent of time people spend communicating online has increased 18% since 2006, while time spent on entertainment has declined 29%. The Executive Summary says that Online entertainment is shifting to a small, powerful proportion of social media contributors fueling Web activity through blogs micro-blogs, social media, video and photo sharing.
- Source: Center for Media Research
ON: Media Shifts to Social via @jpenabickley

March 9, 20092 Comments

ON: Media Shifts to Social

According to a new report from Netpop Research, "Media Shifts to Social," the percent of time people spend communicating online has increased 18% since 2006, while time spent on entertainment has declined 29%. The Executive Summary says that Online entertainment is shifting to a small, powerful proportion of social media contributors fueling Web activity through blogs micro-blogs, social media, video and photo sharing.
- Source: Center for Media Research
ON: Media Shifts to Social via @jpenabickley

March 9, 20092 Comments

ON: Media Shifts to Social

According to a new report from Netpop Research, "Media Shifts to Social," the percent of time people spend communicating online has increased 18% since 2006, while time spent on entertainment has declined 29%. The Executive Summary says that Online entertainment is shifting to a small, powerful proportion of social media contributors fueling Web activity through blogs micro-blogs, social media, video and photo sharing.
- Source: Center for Media Research
ON: Media Shifts to Social via @jpenabickley

October 12, 20083 Comments

ON: Celebrating Your Celebrity

Two years ago when I was working with MTV on a project for Hershey's at Spring Break in Cancun, I articulated why people would watch the realty based web-cast Ice Breakers Watch, Whoa & Vote.  I said "We will all some day have our 15MB of Fame and the brands who facilitate it will win."   

One year later, in a meeting an MTV exec quoted me back to me in presentation on Widgets. Then my client, the Dibs brand used it has the headline of their site when we launched the Dibs Film Fest. (my humble opinion was they should have used another headline as I thought that it was not consumer speak - it was marketing speak... or was it??? seems to have lured consumers to participate in the Dibs Film Fest)

As time has passed the idea - which was a take on Andy Worhal's line - seems to have caught on.  I would love to know what brands you think are doing a good job of facilitating fame.  And if you have your own brand leave me a comment so I can celebrate your celebrity as well!

ON: Celebrating Your Celebrity via @jpenabickley

October 12, 20083 Comments

ON: Celebrating Your Celebrity

Two years ago when I was working with MTV on a project for Hershey's at Spring Break in Cancun, I articulated why people would watch the realty based web-cast Ice Breakers Watch, Whoa & Vote.  I said "We will all some day have our 15MB of Fame and the brands who facilitate it will win."   

One year later, in a meeting an MTV exec quoted me back to me in presentation on Widgets. Then my client, the Dibs brand used it has the headline of their site when we launched the Dibs Film Fest. (my humble opinion was they should have used another headline as I thought that it was not consumer speak - it was marketing speak... or was it??? seems to have lured consumers to participate in the Dibs Film Fest)

As time has passed the idea - which was a take on Andy Worhal's line - seems to have caught on.  I would love to know what brands you think are doing a good job of facilitating fame.  And if you have your own brand leave me a comment so I can celebrate your celebrity as well!

ON: Celebrating Your Celebrity via @jpenabickley

October 12, 20083 Comments

ON: Celebrating Your Celebrity

Two years ago when I was working with MTV on a project for Hershey's at Spring Break in Cancun, I articulated why people would watch the realty based web-cast Ice Breakers Watch, Whoa & Vote.  I said "We will all some day have our 15MB of Fame and the brands who facilitate it will win."   

One year later, in a meeting an MTV exec quoted me back to me in presentation on Widgets. Then my client, the Dibs brand used it has the headline of their site when we launched the Dibs Film Fest. (my humble opinion was they should have used another headline as I thought that it was not consumer speak - it was marketing speak... or was it??? seems to have lured consumers to participate in the Dibs Film Fest)

As time has passed the idea - which was a take on Andy Worhal's line - seems to have caught on.  I would love to know what brands you think are doing a good job of facilitating fame.  And if you have your own brand leave me a comment so I can celebrate your celebrity as well!

ON: Celebrating Your Celebrity via @jpenabickley

October 10, 2008No Comments

ON: Tribes

Definition: A tribe, viewed historically or developmentally, consists of a social group existing before the development of, or outside of, states.  (Source: Wikipedia)
Marketing To Tribes - We are all trying it.

At the center of most tribes is a passion for a shared experience.  This is no different from Social Networking.  Marketers will continue to try to market within Social Media and some will fail, some will learn and some will find the right tribe.  When a Brand finds the right Tribe they will win the popularity contest we call "Tribal-Share".

ON: Tribes via @jpenabickley

October 10, 2008No Comments

ON: Tribes

Definition: A tribe, viewed historically or developmentally, consists of a social group existing before the development of, or outside of, states.  (Source: Wikipedia)
Marketing To Tribes - We are all trying it.

At the center of most tribes is a passion for a shared experience.  This is no different from Social Networking.  Marketers will continue to try to market within Social Media and some will fail, some will learn and some will find the right tribe.  When a Brand finds the right Tribe they will win the popularity contest we call "Tribal-Share".

ON: Tribes via @jpenabickley

November 24, 2007No Comments

ON: A Social T

Social31000

Do you consider yourself to be a social networking extrovert? I have always found the numerous studies on behavior in social networks by people who are typically considered introverts odd.  (I will save that topic for a day when I am not suffering from turkey coma) That topic aside - I found the perfect shirt for you tech savvy social butterflys.  Don't clutter your blog with one more button.. wear them

Social71000
 

Keep an eye out for me this winter in the park as I will buy one for my nightly walks as I make an attempt at getting back on the healthy living wagon.... (I had WAY to much turkey)

ON: A Social T via @jpenabickley

August 22, 2007No Comments

ON: StubleUpons New Look

Have you seen the new look that StumbleUpon has launched for your user profile. Similar to Yahoo Mail, it’s testing this
look out in “beta,” letting you toggle between the classic and updated
look for your StumbleUpon site.

Stumbleuponbetas

The big difference between the two pages is simply the layout. With
the updated look, you’ll get more of a social networking feel,
benefiting both yourself as a StumbleUpon user, and those that visit
your StumbleUpon page.

There’s also more access to other users on the site,
including those that have recently visited your profile. This adds more
networking capabilities to StumbleUpon, and makes it easier to share
content and make more friends.

In general, it seems that StumbleUpon is looking to incorporate more
social networking into its service. It recently launched a Facebook application

ON: StubleUpons New Look via @jpenabickley

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