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Latest in: creative director
Conversations · Industry Talk · The Soap Box

Act With Conviction

The notion of taking action without conviction defies the conventional wisdom to think before you act.  The truth is, creativity isn't about wild talent as much is it is about getting things done.  To …
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By Joanna Peña-Bickley
 · 
March 25, 2012
Branding

ON: A Work In Progress

just a bit of flavor of my 2009 refresh.
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By Joanna Peña-Bickley
 · 
February 11, 2009
Thought Of The Day

ON: My new platform & look

It was time for an update.  I created my new platform "simply fun".  The platform stems from a feeling of accomplishment in my career combined with the comedic value I offer my friends, colleagues …
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By Joanna Peña-Bickley
 · 
August 27, 2007
Marketing Speak

ON: A Creative Thought

Today I was on my way in to the SoHo office on the subway when a thought came to me. Advertising is at the periphery, with packaging, customer relationship management and distribution as the …
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By Joanna Peña-Bickley
 · 
August 16, 2007
Uncategorized

Is Your Brand Safe?

Are you pro or against working with ad networks?Why? If you, either through an internal department or an agency, work with ad networks, are you happy with the placements your ads get through ad …
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By Joanna Peña-Bickley
 · 
October 18, 2006
Interactive Marketing

The Online Ad Game

There are so many aspects to the online advertising space that confuse marketers and agencies who act as the client advocate in the interactive space. After conducting a number of industry interviews with ad …
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By Joanna Peña-Bickley
 · 
October 18, 2006
Get In The Game - Gaming

ON: 56% of Active Gamers Are Online, 64% Are Women

Among the roughly 117 million "Active Gamers" in the U.S. in 2006, more than half (56 percent) play games online, and 64 percent of all online gamers are women, according to Nielsen Entertainment's third …
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By Joanna Peña-Bickley
 · 
October 5, 2006
The Next Big Thing

ON: Google’s Mashup Dance

Google Gadgets now allows anyone to add them to any page, not just your Google personalized homepage. Here's a sample; try it out for yourself and get the code for your blog, MySpace page, …
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By Joanna Peña-Bickley
 · 
October 5, 2006
Fab Experiences

ON:The Black Dahlia

Entertainment properties are quickly showing a move towards in video ads and a user interface that makes you, the consumer, a part of the movie magic.  I cannot comment on the movie.  but the …
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By Joanna Peña-Bickley
 · 
October 3, 2006
Marketing Speak

ON: Converging Channels

I've been reading Convergence Culture by Henry Jenkins. It's brilliant - lots of great ideas and required reading for anyone who works to drive consumers to a brand. One form of convergence he covers …
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By Joanna Peña-Bickley
 · 
October 3, 2006

Inspiring Orator

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Joanna is regarded as a thought leader and headline speaker at the conferences. Her subject matter expertise in AI, Ethics & Workforce Development is customized to inspire and influence global audiences. 

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Artificial intelligence (AI) is the tool of the modern inventors. Amidst the great global transition, AI aided product design accelerates what is invariable complex seem indistinguishable from magic.

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