Today I was on my way in to the SoHo office on the subway when a thought came to me.

Advertising is at the periphery, with packaging, customer
relationship management and distribution as the layers between it (advertising or marketing) and
the product. Our job as creatives is not to interrupt but to create content that's
entertaining.  Weather it is is in a simple a application, a community or a mobile app it is about the content.

ON: A Creative Thought via @jpenabickley