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Latest in: Integrated Marketing
Uncategorized

The Transmedia Approach

Integration is chaos.  With so many agency / channel specialists – clients waste a ton of money paying for redundancies in their big agency fees.  Furthermore, when Kellogg wrote the textbook on marketing integration …
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By Joanna Peña-Bickley
 · 
September 19, 2011
New Media

ON: Super Bowl & The need for a broader brand story

The buzz about Integrated Marketing remains strong, but this year's Super Bowl proved that talk is cheap. This year's array of ads shows that most marketers are still banking on standalone, creative-heavy spots to …
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By Joanna Peña-Bickley
 · 
January 1, 2007
Interactive Marketing

ON: Web Awards 2007

Calls for entries to the web awards!  Click here to enter >>
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By Joanna Peña-Bickley
 · 
November 21, 2006
Interactive Marketing

ON: Web Awards 2007

Calls for entries to the web awards!  Click here to enter >>
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By Joanna Peña-Bickley
 · 
November 21, 2006
Uncategorized

Is Your Brand Safe?

Are you pro or against working with ad networks?Why? If you, either through an internal department or an agency, work with ad networks, are you happy with the placements your ads get through ad …
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By Joanna Peña-Bickley
 · 
October 18, 2006
Interactive Marketing

The Online Ad Game

There are so many aspects to the online advertising space that confuse marketers and agencies who act as the client advocate in the interactive space. After conducting a number of industry interviews with ad …
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By Joanna Peña-Bickley
 · 
October 18, 2006
Get In The Game - Gaming

ON: 56% of Active Gamers Are Online, 64% Are Women

Among the roughly 117 million "Active Gamers" in the U.S. in 2006, more than half (56 percent) play games online, and 64 percent of all online gamers are women, according to Nielsen Entertainment's third …
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By Joanna Peña-Bickley
 · 
October 5, 2006
The Next Big Thing

ON: Google’s Mashup Dance

Google Gadgets now allows anyone to add them to any page, not just your Google personalized homepage. Here's a sample; try it out for yourself and get the code for your blog, MySpace page, …
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By Joanna Peña-Bickley
 · 
October 5, 2006
Fab Experiences

ON:The Black Dahlia

Entertainment properties are quickly showing a move towards in video ads and a user interface that makes you, the consumer, a part of the movie magic.  I cannot comment on the movie.  but the …
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By Joanna Peña-Bickley
 · 
October 3, 2006
Marketing Speak

ON: Converging Channels

I've been reading Convergence Culture by Henry Jenkins. It's brilliant - lots of great ideas and required reading for anyone who works to drive consumers to a brand. One form of convergence he covers …
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By Joanna Peña-Bickley
 · 
October 3, 2006

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