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New Media

ON: Super Bowl & The need for a broader brand story

gravatar
By Joanna Peña-Bickley
 · 
January 1, 2007
 · 
1 min read

The buzz about Integrated Marketing remains strong, but this year's
Super Bowl proved that talk is cheap. This year's array of ads shows
that most marketers are still banking on standalone, creative-heavy
spots to capture customer attention.

Forrester believes that only by
integrating television spots with existing campaigns and multiple
channels will marketers be able to stay relevant for today's empowered
consumer.

Which ads showed the best team spirit? I give My top votes
to: Burger King, Dove, and GoDaddy.

ON: Super Bowl & The need for a broader brand story via @jpenabickley
Tagged: Burger King · Dove · GoDaddy · Integrated Marketing · interactive marketing · social media · Super Bowl
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