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March 15, 2009No Comments

ON: BK’s Cojones = Meaty Sales

Crispin Porter + Bogusky knows how to start a conversation. They also know how to use that conversation to sell burgers! In partnership with Burger King they are standing strong with the Virgins.  Yah, you heard me... I said "virgin"! (and i don't mean the now defunct US mega-store.)  The concept is straightforward: You have to find people who never tasted a
hamburger before.  Then you have to
feed each of them a Whopper and a Big Mac, and let them decide which
was more pleasing to their palates.  The ultimate taste test.

Picture 5 
From tracking down burger "virgins" in your network, to asking people to
sacrifice Facebook friends, Burger King publicized its product - but
also polarized the press.
They did so knowing their job is not to please the press, but to excite fast-foodies.  Think about it...Who would you sacrifice a Facebook friendship with to get a free Whopper? I can name a few. 😉 Unfortunately, the application was so smart that it violated Facebook privacy rights and has since been taken down.

http://www.whoppervirgins.com/widget.swf

The guttiest part of this entire campaign was that CP+B's goal wasn't to show a taste test or build an portable application, it was to sell burgers any way possible.  And they have done so by pushing buttons, getting real national recognition (SNL), and more importantly getting people thinking about where they eat.

What I love about this work is that I could envision the client brief.  SELL BURGERS AT ALL COSTS.  I am sure the fun ensued from there.

ON: BK’s Cojones = Meaty Sales via @jpenabickley

March 15, 2009No Comments

ON: BK’s Cojones = Meaty Sales

Crispin Porter + Bogusky knows how to start a conversation. They also know how to use that conversation to sell burgers! In partnership with Burger King they are standing strong with the Virgins.  Yah, you heard me... I said "virgin"! (and i don't mean the now defunct US mega-store.)  The concept is straightforward: You have to find people who never tasted a
hamburger before.  Then you have to
feed each of them a Whopper and a Big Mac, and let them decide which
was more pleasing to their palates.  The ultimate taste test.

Picture 5 
From tracking down burger "virgins" in your network, to asking people to
sacrifice Facebook friends, Burger King publicized its product - but
also polarized the press.
They did so knowing their job is not to please the press, but to excite fast-foodies.  Think about it...Who would you sacrifice a Facebook friendship with to get a free Whopper? I can name a few. 😉 Unfortunately, the application was so smart that it violated Facebook privacy rights and has since been taken down.

http://www.whoppervirgins.com/widget.swf

The guttiest part of this entire campaign was that CP+B's goal wasn't to show a taste test or build an portable application, it was to sell burgers any way possible.  And they have done so by pushing buttons, getting real national recognition (SNL), and more importantly getting people thinking about where they eat.

What I love about this work is that I could envision the client brief.  SELL BURGERS AT ALL COSTS.  I am sure the fun ensued from there.

ON: BK’s Cojones = Meaty Sales via @jpenabickley

March 15, 2009No Comments

ON: BK’s Cojones = Meaty Sales

Crispin Porter + Bogusky knows how to start a conversation. They also know how to use that conversation to sell burgers! In partnership with Burger King they are standing strong with the Virgins.  Yah, you heard me... I said "virgin"! (and i don't mean the now defunct US mega-store.)  The concept is straightforward: You have to find people who never tasted a
hamburger before.  Then you have to
feed each of them a Whopper and a Big Mac, and let them decide which
was more pleasing to their palates.  The ultimate taste test.

Picture 5 
From tracking down burger "virgins" in your network, to asking people to
sacrifice Facebook friends, Burger King publicized its product - but
also polarized the press.
They did so knowing their job is not to please the press, but to excite fast-foodies.  Think about it...Who would you sacrifice a Facebook friendship with to get a free Whopper? I can name a few. 😉 Unfortunately, the application was so smart that it violated Facebook privacy rights and has since been taken down.

http://www.whoppervirgins.com/widget.swf

The guttiest part of this entire campaign was that CP+B's goal wasn't to show a taste test or build an portable application, it was to sell burgers any way possible.  And they have done so by pushing buttons, getting real national recognition (SNL), and more importantly getting people thinking about where they eat.

What I love about this work is that I could envision the client brief.  SELL BURGERS AT ALL COSTS.  I am sure the fun ensued from there.

ON: BK’s Cojones = Meaty Sales via @jpenabickley

December 24, 2008No Comments

ON: The King’s New Fragrance

Looking for a new scent to hit the club scene?  Look no further! Burger King launched a limted edition body spray that claims to smell like "the scent of seduction with the hint of flame-broiled meat".

Want to your man to salivate like a Pavlovian dog when your in the room? BK says "The Whopper sandwich is America's Favorite burger. FLAME by BK captures the essence of that love and gives it to you in the form of a body spray."

Picture 4

This is such a simple idea!  It is excuted with utter grace. I love the the full screen video clips.  They are campy fun that gave me a good chuckle. I also think the omni-present "buy now" button helps you close the deal no matter what stage of the videos you are at.  

Picture 5

This is what digital was meant to do! Where else can you extend the King character (brand) and make a sale at the same time?

The only thing that the site lacks is an easy way for me to port this into my network?  How hard is it to jack in Gigya's wildfire?

Check out the site at http://www.firemeetsdesire.com/

ON: The King’s New Fragrance via @jpenabickley

January 9, 2007No Comments

ON:Burger & The Creepy King

Mediapost's Gaming Insider reveals the top gaming experience on the Xbox 360 this year isn't "Gears of War", but rather, the Burger King.

Microsoft and Burger King can't stop talking about how "Sneak King," "Pocketbike Racer," and "Big Bumpin'" three advergame titles released late in November, have outsold "Gears of War," the current hot title for the 360. According to Burger King, they've served over 2 million of these titles at $3.99 each, with the purchase of a meal at any of their restaurants. The games all feature the BK mascot--the plastic-y king who is at once funny and terrifying, as well as the famous Subservient Chicken.

Burger King's advergame is stacking up to be one of the most successful such campaigns ever launched. It's not an especially crowded field--most advergames are Flash games, hosted on microsites, and played by cubicle drones and tech journalists wondering how they can possibly write 250 words on a game about bathing toddlers. But there are a few gems: "America's Army," produced by the U.S. government as a recruitment tool, is widely considered one of the most successful advergames. Twenty-eight percent of the visitors to the "America's Army" Web page click through to the recruitment page, and 19% of 2003's freshman class at the U.S. Military Academy stated they had played the game.

So what did Burger King do right? Company strategists leveraged an extremely recognizable, even iconic part of their brand--that creepy, creepy King--and they hired a firm that knew what it was doing to create the titles. The company on the job was Blitz Games, which developed "Fusion Frenzy"--a party game that amounts to a bunch of casual games slapped together. "Fusion Frenzy" was never a huge hit, but all its mini-games were fun and addictive, which is really all you need for a solid advergame title. Plus, they were selling Xbox 360 games for $4 apiece, when the standard price point is $60--a tough deal to pass up.

Play with The King: http://www.bkgamer.com/

ON:Burger & The Creepy King via @jpenabickley

January 1, 2007No Comments

ON: Super Bowl & The need for a broader brand story

The buzz about Integrated Marketing remains strong, but this year's
Super Bowl proved that talk is cheap. This year's array of ads shows
that most marketers are still banking on standalone, creative-heavy
spots to capture customer attention.

Forrester believes that only by
integrating television spots with existing campaigns and multiple
channels will marketers be able to stay relevant for today's empowered
consumer.

Which ads showed the best team spirit? I give My top votes
to: Burger King, Dove, and GoDaddy.

ON: Super Bowl & The need for a broader brand story via @jpenabickley

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