ON: The King’s New Fragrance

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Creativity

ON: The King’s New Fragrance

By Joanna Peña-Bickley

December 24, 2008

1 min read

Looking for a new scent to hit the club scene? Look no further! Burger King launched a limted edition body spray that claims to smell like "the scent of seduction with the hint of flame-broiled meat".

Want to your man to salivate like a Pavlovian dog when your in the room? BK says "The Whopper sandwich is America's Favorite burger. FLAME by BK captures the essence of that love and gives it to you in the form of a body spray."

This is such a simple idea! It is excuted with utter grace. I love the the full screen video clips. They are campy fun that gave me a good chuckle. I also think the omni-present "buy now" button helps you close the deal no matter what stage of the videos you are at.