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ON: The King’s New Fragrance

Looking for a new scent to hit the club scene?  Look no further! Burger King launched a limted edition body spray that claims to smell like "the scent of seduction with the hint of …
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ON: Tribes

Definition: A tribe, viewed historically or developmentally, consists of a social group existing before the development of, or outside of, states.  (Source: Wikipedia) Marketing To Tribes - We are all trying it. Tribeshttp://static.slideshare.net/swf/ssplayer2.swf?doc=tribes3-1223624213335172-8&stripped_title=tribes-presentation View …
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ON: Tribes

Definition: A tribe, viewed historically or developmentally, consists of a social group existing before the development of, or outside of, states.  (Source: Wikipedia) Marketing To Tribes - We are all trying it. Tribeshttp://static.slideshare.net/swf/ssplayer2.swf?doc=tribes3-1223624213335172-8&stripped_title=tribes-presentation View …
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ON: NIKEFootball’s Widget Launch

"NIKE, AKQA and MindShare Partner to Change Widget Advertising For Good" was the headline of the press release that I received in my ON: Inbox last week.  While it peaked my interest it also …
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ON: NIKEFootball’s Widget Launch

"NIKE, AKQA and MindShare Partner to Change Widget Advertising For Good" was the headline of the press release that I received in my ON: Inbox last week.  While it peaked my interest it also …
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July 13, 2008

ON: The Spiderwick Chronicles Site

My son loved this movie... and I love the site for many of the same reasons.  The art work is rich and music is epic.  It is what the kids are talking about.  While …
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April 20, 2008

ON: Gigya

Designing the perfect experience is what drives me when i come up with an idea.  When I was designing the digital experience for Room-A-Day, I needed to find something that could be used for …
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January 20, 2008

ON: Gigya

Designing the perfect experience is what drives me when i come up with an idea.  When I was designing the digital experience for Room-A-Day, I needed to find something that could be used for …
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January 20, 2008

ON: CRM 2.0 – A Continued Definition

As we begin plunging head first into the world of Social Media with our brands we should consider people's behavior in social networks or amongst their Community's Passion Platforms.  [A Community Passion Platform is …
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January 8, 2008

ON: CRM 2.0 – A Continued Definition

As we begin plunging head first into the world of Social Media with our brands we should consider people's behavior in social networks or amongst their Community's Passion Platforms.  [A Community Passion Platform is …
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January 8, 2008

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