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Latest in: Gigya
Creativity

ON: The King’s New Fragrance

Looking for a new scent to hit the club scene?  Look no further! Burger King launched a limted edition body spray that claims to smell like "the scent of seduction with the hint of …
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By Joanna Peña-Bickley
 · 
December 24, 2008
Branding · Interactive Marketing · Social Media

ON: Tribes

Definition: A tribe, viewed historically or developmentally, consists of a social group existing before the development of, or outside of, states.  (Source: Wikipedia) Marketing To Tribes - We are all trying it. Tribeshttp://static.slideshare.net/swf/ssplayer2.swf?doc=tribes3-1223624213335172-8&stripped_title=tribes-presentation View …
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By Joanna Peña-Bickley
 · 
October 10, 2008
Branding · Interactive Marketing · Social Media · Uncategorized

ON: Tribes

Definition: A tribe, viewed historically or developmentally, consists of a social group existing before the development of, or outside of, states.  (Source: Wikipedia) Marketing To Tribes - We are all trying it. Tribeshttp://static.slideshare.net/swf/ssplayer2.swf?doc=tribes3-1223624213335172-8&stripped_title=tribes-presentation View …
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By Joanna Peña-Bickley
 · 
October 10, 2008
Creativity · Design & UI · Inspire Me · Uncategorized · Widgets

ON: NIKEFootball’s Widget Launch

"NIKE, AKQA and MindShare Partner to Change Widget Advertising For Good" was the headline of the press release that I received in my ON: Inbox last week.  While it peaked my interest it also …
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By Joanna Peña-Bickley
 · 
July 13, 2008
Creativity · Design & UI · Inspire Me · Widgets

ON: NIKEFootball’s Widget Launch

"NIKE, AKQA and MindShare Partner to Change Widget Advertising For Good" was the headline of the press release that I received in my ON: Inbox last week.  While it peaked my interest it also …
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By Joanna Peña-Bickley
 · 
July 13, 2008
Creativity

ON: The Spiderwick Chronicles Site

My son loved this movie... and I love the site for many of the same reasons.  The art work is rich and music is epic.  It is what the kids are talking about.  While …
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By Joanna Peña-Bickley
 · 
April 20, 2008
Widgets

ON: Gigya

Designing the perfect experience is what drives me when i come up with an idea.  When I was designing the digital experience for Room-A-Day, I needed to find something that could be used for …
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By Joanna Peña-Bickley
 · 
January 20, 2008
Uncategorized · Widgets

ON: Gigya

Designing the perfect experience is what drives me when i come up with an idea.  When I was designing the digital experience for Room-A-Day, I needed to find something that could be used for …
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By Joanna Peña-Bickley
 · 
January 20, 2008
The Next Big Thing

ON: CRM 2.0 – A Continued Definition

As we begin plunging head first into the world of Social Media with our brands we should consider people's behavior in social networks or amongst their Community's Passion Platforms.  [A Community Passion Platform is …
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By Joanna Peña-Bickley
 · 
January 8, 2008
The Next Big Thing

ON: CRM 2.0 – A Continued Definition

As we begin plunging head first into the world of Social Media with our brands we should consider people's behavior in social networks or amongst their Community's Passion Platforms.  [A Community Passion Platform is …
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By Joanna Peña-Bickley
 · 
January 8, 2008
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