My son loved this movie... and I love the site for many of the same reasons. 

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The art work is rich and music is epic.  It is what the kids are talking about.  While it could have used an easy way to grab content ala Gigya ... I think they hit a home run with the text to get mobile goodies.

Check it out at: http://www.spiderwickchronicles.com/

ON: The Spiderwick Chronicles Site via @jpenabickley