Dove Archives - Joanna Peña-Bickley | AI Pioneer + Design Engineer

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Latest in: Dove

Industry Talk · Interactive Marketing · Marketing Speak

ON: Conversations

Shhhh... I hear something. (my RSS feed-reader acting as a glass pressed against a thin wall) It's a Armano's conversation about A Moment of Truth for Digital Agencies. The candid post spurred an observation …

By Joanna Peña-Bickley

·

January 18, 2009

Social Media · Widgets

ON: Dove’s Portable Ads For Real Beauty

http://www.campaignforrealbeauty.com/sharevite/sharevite_us.swf The Idea: Self-esteem is worth sharing. Dove has begun giving users a message to carry into our communities and to our daughters. This portable ad is easy to use badge for woman to …

By Joanna Peña-Bickley

·

January 8, 2008

ON: Dove & Why Real Works

I have been evangelizing for years that "keeping it real" is as important as "keeping it simple" I have had the luxury of studying and practicing my creative craft under such creative greats as …

By Joanna Peña-Bickley

·

October 9, 2007

ON: Nike’s The Second Coming Mashup

For a marketing trend to be legit, Nike jumps on board and makes it legit, letting everybody else make mistakes before it swoops in with its gigantor marketing team and victorious hear-me-roar worldview. To …

By Joanna Peña-Bickley

·

January 31, 2007

ON: Super Bowl & The need for a broader brand story

The buzz about Integrated Marketing remains strong, but this year's Super Bowl proved that talk is cheap. This year's array of ads shows that most marketers are still banking on standalone, creative-heavy spots to …

By Joanna Peña-Bickley

·

January 1, 2007

ON: What makes a campaign viral – Good Content

In 2007, we must concentrate on engaging content. Since Hollywood has turned out nothing but trash in the last year, marketers have taken to the internet with films that entertain us, cause conversation and …

By Joanna Peña-Bickley

·

December 29, 2006

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