ON: Dove’s Portable Ads For Real Beauty

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Social Media · Widgets

ON: Dove’s Portable Ads For Real Beauty

By Joanna Peña-Bickley

January 8, 2008

1 min read

http://www.campaignforrealbeauty.com/sharevite/sharevite_us.swf

The Idea: Self-esteem is worth sharing.

Dove has begun giving users a message to carry into our communities and to our daughters. This portable ad is easy to use badge for woman to display in their social networks.

The one thing that the ad could use is one click installation features that are offered by Widget companies such as Spring Widgets, Gigya and Widget Box. It would also be nice if Dove gave us tips and tools to help build self esteem.