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June 21, 2012No Comments

Phonetics For Voice Search – Brilliant!

Brillant provocation! Who doesn't need phonetics to talk to their device?


London-based agency Manning Gottlieb OMD won the Media Lion Grand Prix, for its outdoor campaign for Google’s voice search product.

Phonetics For Voice Search – Brilliant! via @jpenabickley

August 22, 2011No Comments

on: google+ games

After a two week launch frenzy, ( google+ platform blog for developers blog, adding google posts to search results on google) , Google wants people to spend even more time using G+ by giving it richer content – starting by adding a separate Games stream.

Screen shot 2011-08-22 at 9.54.48 AM

The initial set of games includes, the addictive, Angry Birds by, Rovio, PopCap's Bejeweled, and Zynga's Poker – and it’s attracting big developers like EA with a sweet new revenue model. Google only takes 5% of game revenues, as opposed to Facebook which takes 30%.  

But you have to ask yourself, with such a tiny slice of the social market, compared to Facebook's huge slice of the pie, what brought those big name game developers to the fledgling network? Could it be that G+ has a different audience than facebook's young social gamers? 

Have you played yet? I found it easy and fun.

If you’re a developer interested in building games for Google+, you can learn more on the new Google+ developer blog.

on: google+ games via @jpenabickley

July 27, 20114 Comments

on: google+’s growing audience

20 Million and growing and it's only been a month.  This is a meteoric rise for Google+ [G+] when you compare it to their past social endevours or Facebook and Twitter’s early growth as illustrated by the graph below [via ]:


It’s only fair to consider and note that Facebook and Twitter were startups when they launched – conversely, Google is a global company with an enormous user base. [ we already use google for search and email ]

Now that G+ has its iPhone app now live, the option to bring in address books from other services seems like an easy way for G+ to expand past the early adopters.  That feature combined with the ‘celebrity acquisition plan’ designed to entice global influencers in music and movies will continue to lead to more users.

As it's audience grows businesses, marketers in particular, want to know how use Google+. G+ has continued to push out updates about their plans for businesses within the service. They have ended up back-tracking on their offer to let brands test the service, but to be fair to them, they’ve been completely transparent, with regular updates about what’s going on.

In spite of a few hiccups, this is monumental growth from a service only a month old.

I think real sign of success is when you are able to inspire champions to publish independent videos touting the quality of the service.  That is something we should all applaud. [thanks tom anderson for sharing this on g+]

For those new to G+, there are a number of hacks to get started.  People are creating videos by the hudreds on how to use the platform.  My favorite recent use is the Hangout feature.  I think this feature could be used in some fun ways by brands.  What's your fav. part of G+?

Champion Videos:

on: google+’s growing audience via @jpenabickley

May 24, 2011No Comments

on: google’s social search

Google has unleashed its Social Search globally, with the feature now working in 19 languages. So what does that mean to you??? If a friend has written a blog post on a particular topic – or already shared an article – then it will appear higher up in your search results. They also plan to launch the +1 feature soon.

on: google’s social search via @jpenabickley

March 16, 20111 Comment

on: discussions in google docs

Today, Google has rolled out new social functionality that allows users to discuss shared documents in real-time. This move makes Google Docs much more appealing to the colloaborative consumer.


How often do you collaborate on your docs?

on: discussions in google docs via @jpenabickley

March 14, 2011No Comments

on: google’s person finder


With thousands possibly missing due to the destruction wrought by the earthquake and tsunami that hit Japan on Friday, finding one’s loved ones amidst the chaos can be a trying ordeal, so Google has rebooted its Person Finder database for the disaster in Japan.

Those visiting the site have the option to enter the name of someone they’re looking for or information about someone they know, and a picture can also be added to aid in the search. Google is providing news and resources through their Crisis Response page for Japan, as well.

The person finder is at http://japan.person-finder.appspot.com/


on: google’s person finder via @jpenabickley

March 10, 2011No Comments

on: hellofax

Every once in a while I stumble on to a new tool. This one found me when I was looking to use a neighbors fax machine to send a video production estimate. (yes in the digital age - when we are making digital videos - production estimates still go via fax)  The neighbor was not home - and the B&E charge simply was not worth it.  A quick google search uncovered HelloFax.  Yes! Rage against the machine! HelloFax is a great tool.

Screen shot 2011-03-10 at 8.02.37 AM

You can use your browser to send free faxes sans machine: just enter a phone number, upload a doc (PDFs, JPEGs, etc.), and HF'll deliver it to your desired destination, which, considering it's a fax machine, is probably somewhere the 1990s.

Bookmark http://www.hellofax.com/


on: hellofax via @jpenabickley

December 9, 20101 Comment

on: google’s social commerce blunder

How many of you were following the NYTimes article "A Bully Finds A pulpit"? It was a fascinating look at the a weak point in Google's ranking technology. This in-depth report showed how a glasses reseller was able to gain in Google ranking due to dozens of complaints on forums. This negativity was then mistaken as popularity by Google’s algorithms. 

Google has rushed in a crash program to resolve this issue without giving away too much about how they arrived at a solution. What is certain is that people saying bad things about you could now directly impact your search rankings, and should be taken more seriously.  

Does anyone smell legislation coming to regulate social commerce?

on: google’s social commerce blunder via @jpenabickley

October 9, 2010No Comments

on: google’s celebration of lennon’s 70th b-day

If you have not checked out the home page of google today - you should.

Happy 70th Birthday John!

Check out all the video responses and messages from celebs, musicians and people who knew him through his art. In the words of John Lennon "Give peace a chance."

on: google’s celebration of lennon’s 70th b-day via @jpenabickley



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