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Latest in: digital
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The Transmedia Approach

Integration is chaos.  With so many agency / channel specialists – clients waste a ton of money paying for redundancies in their big agency fees.  Furthermore, when Kellogg wrote the textbook on marketing integration …
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By Joanna Peña-Bickley
 · 
September 19, 2011
Industry Talk · Interactive Marketing · Marketing Speak · The Soap Box · Thought Of The Day

ON: Speaking To The Consumer

Direct, Advertising, Digital, Search, Retail, Promotions, Word Of Mouth (on and on and on) –  are all used to create awareness, attempt to convert consumers and inspire their loyalty once we have their attention.  …
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By Joanna Peña-Bickley
 · 
May 11, 2008
New Media

ON: Emerging Media + Big Ideas

One of the things that I hear from marketers at packaged goods companies is that they want integrated strategic thinking that leads to big ideas.  Very few agencies are able to offer this as …
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By Joanna Peña-Bickley
 · 
May 13, 2007
New Media

ON: Emerging Media + Big Ideas

One of the things that I hear from marketers at packaged goods companies is that they want integrated strategic thinking that leads to big ideas.  Very few agencies are able to offer this as …
gravatar
By Joanna Peña-Bickley
 · 
May 13, 2007
New Media

ON: Emerging Media + Big Ideas

One of the things that I hear from marketers at packaged goods companies is that they want integrated strategic thinking that leads to big ideas.  Very few agencies are able to offer this as …
gravatar
By Joanna Peña-Bickley
 · 
May 13, 2007
Online Media / OLA

ON: MySpace Beatdown of Yahoo

The debate over which site had the most November page views reflects the difficulty of tallying Web traffic, and billions of ad dollars are at stake.  On the Web, the competition for most popular …
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By Joanna Peña-Bickley
 · 
December 19, 2006
Online Media / OLA

ON: MySpace Beatdown of Yahoo

The debate over which site had the most November page views reflects the difficulty of tallying Web traffic, and billions of ad dollars are at stake.  On the Web, the competition for most popular …
gravatar
By Joanna Peña-Bickley
 · 
December 19, 2006
OLA

The Agency Consortium

In my quest to develop a panel of incredibly smart movers and shakers from all facets of the interactive agency world, I am spearheading a digital marketing consortium.  The consortium members will meet quarterly …
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By Joanna Peña-Bickley
 · 
September 19, 2006

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Joanna is regarded as a headline speaker at conferences, educational and professional organizations. Her subject matter expertise in tech, design, Ai and Web3 is customized to inspire and influence global audiences. 

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FEATURED TALK: Generative design
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Artificial intelligence (Ai) is the tool of the modern designers. Amidst the great global reset and an industrial revolution, Ai aided design unites science and art to make what is has been invariable complex and hard seem indistinguishable from magic.

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